Editorial Board   Guest Author

Mr. Schwab

Craig Schwab

Business Development Manager, AlliedBarton Security Services LLC

Craig Schwab, MBA, MA, CPP has been a senior member of AlliedBarton Security Services' New York City team for almost 10 years holding several positions in both operations and business development. In his current role as Business Development Manager, he is responsible for creating security programs that add value, protect assets, and provide a positive customer experience. On behalf of AlliedBarton, Mr. Schwab has led the New York City team in their efforts to develop and implement quality security programs for the hospitality industry with the underlying goal of understanding their unique culture, needs, and business objectives. Mr. Schwab was formerly a District Manager responsible for a large portfolio of Fortune 500, hospitality, financial service and Commercial Class “A” clients in Midtown. His responsibilities included administrative oversight, P&L management, training and developing subordinates, and client satisfaction. Mr. Schwab is a graduate of Baruch's Zicklin School of Business (MBA) as well as the graduate school at John Jay College of Criminal Justice. He is the current NYC ASIS Chapter Board Treasurer, member of the Hotel Association of New York City (HANYC), holds the distinction of Certified Protection Professional (CPP) from ASIS International and is an Adjunct Professor at The Long Island Business Institute in their Security Management Department.

Mr. Schwab can be contacted at 212-328-0211 or Craig.Schwab@alliedbarton.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.