Editorial Board   

Mr. Barth

Stephen Barth

Founder, HospitalityLawyer.com

Stephen Barth, author of Hospitality Law and coauthor of Restaurant Law Basics, is an attorney, the founder of HospitalityLawyer.com, the annual Hospitality Law Conference series, and the Global Congress on Legal, Safety, and Security Solutions in Travel. As a professor at the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston, he teaches courses in hospitality law and leadership. He has over twenty years of experience in hospitality operations, including line positions, management, and ownership. Professor Barth is a founding member of the Hospitality Industry Bar Association. He is a member of the State Bar of Texas. He is also a mediator and a strong proponent for alternative dispute resolution. In addition to being a resource for travel and hospitality press, Professor Barth and his work have been quoted in the New York Times, USAToday, and the Houston Business Journal among others. Professor Barth's articles on legal and leadership issues have appeared in Lodging Hospitality, Hotel and Motel Management, CHEERS, NightClub and Bar, and HospitalityLawyer.com. He speaks regularly on many issues for the travel, lodging, restaurant, club, and health care industries. His presentations focus on emotional intelligence, social intelligence, positive leadership techniques, and methods for preventing liability in the hospitality industry. He assisted the National Restaurant Association in developing its Safety and Security Seminar and its Responsible Service of Alcohol program. Other presentations developed by Stephen include STEM the Tide of Litigation, Positive Leadership for Positive Performance, A Model for Reducing Worker's Compensation Costs for the Hospitality Industry, Enhancing Your Presentation Effectiveness, Managing Your Emotional Energy, and Legal Updates for Lodging, Restaurant and Club Operations. Professor Barth earned his Law degree, Master of Arts in Communications, and a Bachelor of Arts degree with honors in Economics from Texas Tech University. In 1995 he was recognized by the City of Houston for his accomplishments as a faculty member at the University of Houston, and in 1996 he received the Dean's Award for Teaching Excellence at the Conrad N. Hilton College, University of Houston. In 1998 Professor Barth was awarded the University Teaching Excellence Award, the highest recognition of teaching bestowed by the University of Houston. In 2000 he received the University of Houston's Distance Education Award. In 2001 he launched HospitalityLawyer.com, and in 2002 he initiated the annual Hospitality Law Conference series. In 2003 Professor Barth created the Electronic Journal of Hospitality Legal, Safety, and Security Research. In 2007 he was the recipient of the Hilton College Outstanding Teacher award. In 2009, he received the Hilton College “HVS” Research Award. In 2011 he launched the Global Congress on Legal, Safety, and Security Solutions in Travel.

Mr. Barth can be contacted at 713-963-8800 or SBarth@HospitalityLawyer.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.