Editorial Board   Guest Author

Mr. Hymanson

Michael Hymanson

Regional Manager, New York Metro Business Unit, U. S. Security Associates, Inc.

Michael Hymanson, CPP has been a licensed Private Investigator in New York State for more than 30 years. He is a graduate of the New York State School of Industrial and Labor Relations at Cornell University, Ithaca, New York. Mr. Hymanson was a director and owner of a New York State licensed Security Training School and a licensed Security trainer in New York and Connecticut. He also was an American Red Cross First Aid and CPR instructor. Mr. Hymanson has provided security consulting services for Fortune 500 companies, and many major organizations. He is currently the Regional Manager, New York Metro Business Unit for U.S. Security Associates, the nation's fourth largest security firm. U.S. Security Associates provides security guard, concierge, fire safety director and patrol services to Hotels and other industries through a network of more than 140 branches nationwide. The company is Certified by the U.S. Department of Homeland Security under the Safety Act. Prior to working for U.S. Security Associates, Mr. Hymanson was the president and owner of Pan American Investigation Service, Inc., a White Plains based security and investigations firm that provided security and investigative services to prestigious companies and organizations in the New York Metro area. Mr. Hymanson is a past president and current Board member of the Associated Licensed Detectives of New York. He received that associations highest award, the Eugene R. Fink Memorial Award for dedication to the private investigative and Security industry in New York State. Mr. Hymanson is a Board Certified Protection Professional as designated by ASIS International, and is active in the New York Chapter ASIS Museum Security Directors and Hospital Directors Security Associations. He is an active member of the New York Chapter of BOMA, Building Owners and Managers Association Emergency Preparedness Committee, and a member of The Hotel Association of New York, and The International Association of Campus Law Enforcement Administrators.

Mr. Hymanson can be contacted at 914-557-4277 or mhymanson@ussecurityassociates.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.