Editorial Board   Guest Author

Mr. Hymanson

Michael Hymanson

Regional Manager, New York Metro Business Unit, U. S. Security Associates, Inc.

Michael Hymanson, CPP has been a licensed Private Investigator in New York State for more than 30 years. He is a graduate of the New York State School of Industrial and Labor Relations at Cornell University, Ithaca, New York. Mr. Hymanson was a director and owner of a New York State licensed Security Training School and a licensed Security trainer in New York and Connecticut. He also was an American Red Cross First Aid and CPR instructor. Mr. Hymanson has provided security consulting services for Fortune 500 companies, and many major organizations. He is currently the Regional Manager, New York Metro Business Unit for U.S. Security Associates, the nation's fourth largest security firm. U.S. Security Associates provides security guard, concierge, fire safety director and patrol services to Hotels and other industries through a network of more than 140 branches nationwide. The company is Certified by the U.S. Department of Homeland Security under the Safety Act. Prior to working for U.S. Security Associates, Mr. Hymanson was the president and owner of Pan American Investigation Service, Inc., a White Plains based security and investigations firm that provided security and investigative services to prestigious companies and organizations in the New York Metro area. Mr. Hymanson is a past president and current Board member of the Associated Licensed Detectives of New York. He received that associations highest award, the Eugene R. Fink Memorial Award for dedication to the private investigative and Security industry in New York State. Mr. Hymanson is a Board Certified Protection Professional as designated by ASIS International, and is active in the New York Chapter ASIS Museum Security Directors and Hospital Directors Security Associations. He is an active member of the New York Chapter of BOMA, Building Owners and Managers Association Emergency Preparedness Committee, and a member of The Hotel Association of New York, and The International Association of Campus Law Enforcement Administrators.

Mr. Hymanson can be contacted at 914-557-4277 or mhymanson@ussecurityassociates.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.