Editorial Board   Guest Author

Mr. Shephard

David Shephard

Chief Executive Officer, Readiness Resource Group

David Shepherd is Chief Executive Officer for Readiness Resource Group, a veteran-owned small business founded in 2007 and based in Las Vegas, NV. RRG supports national preparedness, enterprise resilience and infrastructure crisis and risk programs. RRG execute programs in planning, training and exercises for the critical infrastructure; test and evaluation of technologies for emergency responders; assessments and technology integration for preparedness and prevention mission support; and develop and integrate special technologies for counter-intrusion and counter-surveillance applications. RRG provide operational know-how and technical assistance to enhance infrastructure protection and national preparedness with emphasis on the nexus between public safety and critical infrastructure owners/operators. From requirements analysis to systems integration, RRG advances the emergency, crisis and risk management mission with integrity and ingenuity in service. From 1999 to 2006, Mr. Shepherd was the Executive Director of Security at Venetian Resort Hotel Casino responsible for physical security, background investigations, terrorism, EMT coverage, construction security and special investigation. The Venetian is the fourth largest hotel in the world and includes ten million square feet of space in suites, shopping mall, night clubs, restaurants, theaters, convention space and casino. Operated the Emergency Command Center on natural disasters, life safety, terrorism and health concerns. During this same period Mr. Shepherd was also an instructor at University of Nevada at Las Vegas (UNLV) where he instructed undergraduate students in Criminal Investigations, and Criminal Evidence. He was a guest instructor for the Institute of Security Studies, Masters Program, specifically focusing upon Commercial Facilities preventive measures and Emergency Command Center Operations. Mr. Shepherd worked for the Federal Bureau of Investigation from 1975 to 1999 where he had twenty-two years experience in SWAT operations as Team Leader and Coordinator in domestic and foreign terrorism, kidnappings, extortions, fugitives, violent crimes and narcotics. He coordinated operations with local, state, federal, military (Navy Seals, Delta Force, Special Operations) and International law enforcement operations. He operated the Forward Command Center (FCC) for nuclear incidents (Nevada Test Site), and established aircraft hijacking exercises at McCarran International Airport and supervised criminal investigations in hostage situations and major criminal violations, such as armored car robberies, telemarketing frauds and arrested FBI Top Ten Fugitives over the course of his career. Before working for the FBI, Mr. Shepherd served as an officer in the U.S. Marine Corps where he was the physical fitness coordinator at Officer Candidate School, Quantico, VA. Mr. Shepherd was responsible to train officer candidates in the obstacle course, confidence course, bayonet fighting, hand-to-hand combat and all aspects of physical fitness. He graduated from the University of Utah with a B.S. in Marketing; from Golden Gate University with an M.B.A. in Management; and from Golden Gate University with an M.P.A. in Criminal Justice.

Mr. Shephard can be contacted at 702.685.0164 or shepherd@readinessresource.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.