Editorial Board   Guest Author

Mr. Samuels

Gerry Samuels

Founder & Executive Director, Mobile Travel Technologies, Ltd.

Gerry Samuels has a number of involvements in software businesses in UK, Ireland and Australia. In 2000 Mr. Samuels was judged as amongst Ireland's Top 20 Entrepreneurs by Business Plus magazine, Ireland's largest circulation business magazine. Mr. Samuels is business advisor to an Irish government program for technology entrepreneurs. Mr. Samuels is an innovative and creative leader in the mobile and travel industry. He is a frequent speaker at industry conferences and a regular contributor to trade publications. Mr. Samuels has been at the leading edge of mobile travel - recognizing in early 2003 that mobile phones had the capability to transform the traveller experience. A travel industry veteran, Mr. Samuels has more than 20 years experience in the travel industry, at Thomson Travel (TUI) and then at Worldspan, where he became Director - Northern Europe. In 1997 he co-founded Gradient Solutions, a Dublin-based internet booking engine specialist. With a record of rapid and profitable growth, and a client list including many of Europe's and North America's largest airlines and intermediaries, Gradient was acquired by Sabre in August 2000. Following the acquisition, he served two years as Vice President, Business Development, Sabre. Mr. Samuels started actively looking at the opportunities in mobile travel in 2003 and started development on a mobile travel platform in 2004. Mobile Travel Technologies (MTT), a Dublin based mobile software development specialist for the travel sector, was founded in 2005 by Mr. Samuels, and he is the full-time Executive Director. He leads the commercial development of the organization. MTT boasts a team of more than 45 mobile travel specialists. The MTT mobile travel platform, M2B, powers some of the busiest travel m-commerce sites in the world, and millions of euro pass through the platform each week. M2B delivers the efficiency and speed-to-market of a “Develop Once, Deploy Everywhere” mobile approach. With M2B a single implementation delivers both mobile web and apps, but where other platforms produce lowest common denominator apps, M2B Next Gen deploys 100% real, fully native apps for each mobile operating system. MTT applies a layer of custom handcode to each app to take advantage of the native user interface capabilities of each mobile operating system. Mr. Samuels has a number of involvements in software businesses in UK, Ireland and Australia. In 2000 Gerry was judged as amongst Ireland's Top 20 Entrepreneurs by Business Plus magazine, Ireland's largest circulation business magazine. He is business advisor to an Irish government program for technology entrepreneurs. MTT has quickly built up an impressive client roster of leading airlines and hotel chains including AirAsia, easyJet, S7, Virgin Australia, Jetstar, Melia Hotels International, Jumeirah Group and Atlantis the Palm Resort. Education: BA (Hons) Economics, University of Leicester.

Mr. Samuels can be contacted at 353-1-485-342 or gerry@mttnow.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.