Editorial Board   Guest Author

Ms. Papenhoff

Michaela Papenhoff

Managing Director, h2c

Michaela Papenhoff is Managing Director of h2c, a Germany-based company that specializes in hospitality commerce supporting hotel chains and large individual properties increasing success when selling online and offline. Building on 25 years of hospitality experience, Ms. Papenhoff early recognized the initial stage of electronic and Internet distribution and the great potential of global marketing. Prior to founding h2c 10 years ago, Ms. Papenhoff worked as Director of E-Distribution and E-Marketing at a leading European representation company with more than 200 member hotels. She implemented the company's first central reservation system and was accountable for all properties' revenues via electronic channels. Concurrently, she set up a CRS specialist's team which trained all associated hotels, thus providing an on-demand knowledge pool. Ms. Papenhoff has worked in several functions prior to founding her own company including front desk, reservations, sales development and public relations at international hotels chains. Clients benefit from h2c's expert team in the areas of distribution strategy development via international and national channels, implementing effective SEO/SEM strategy, training how to improve processes and technology, market research and business intelligence. In her beginnings with h2c, Ms. Papenhoff also served as PhoCusWright's Inc. Managing Director Europe representing the company in this region, holding speeches during industry events and conducting high quality research. Today, h2c assists PhoCusWright in carrying out market research projects with a core focus on the European and Middle East countries. By completing her International Executive MBA at the Rotterdam School of Management/Erasmus University, Ms. Papenhoff could deepen her skills in marketing, finance, leadership development und change management; her industry insight initially began with a professional hospitality education program.

Ms. Papenhoff can be contacted at 492112398360 or papenhoff@h2c.de

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.