Editorial Board   Guest Author

Mr. Horner

Ted Horner

Managing Director, E. Horner & Associates

Ted Horner is Managing Director of E. Horner & Associates, a technology consulting practice specializing in the hospitality industry. Mr. Horner is widely respected as Australia's leading consultant in this area. Over the last 22 years Mr. Horner has consulted for a variety of clients from developers and international operators of large resorts, boutique hotels golf clubs, convention center's and licensed clubs covering the full range of technology namely: • PMS • POS • Sales & Catering • Food & Beverage • PABX • In Room Guest Entertainment including Digital Video on Demand • Broadband & Wireless • Golf & Spa Systems • Club Membership

In 1996 Mr. Horner launched Australia's first dedicated hospitality technology exhibition and conference which continues each year as Hotel Operations Technology (HOT). In 2002 he was a founding member of HTNG (Hotel Technology Next Generation) a non-profit body which was established in the US to promote open systems integrations between vendors in the industry and today he is an Executive Advisor to HTNG. In 2004 Mr. Horner was the first non-US person to be elected to the HITEC Technology Hall of Fame for his contribution to the advancement of technology in the hospitality industry. Since the early 90's he has traveled extensively throughout the world to speak at many hospitality technology conferences and has written many articles on technology that have been published all over the world In 2011

Mr. Horner established an alliance with JBA Consulting Engineers, a company started in Las Vegas in the 60's and now has seven offices worldwide with multi-discipline expertise in electrical design, security, AV, fire and safety, data center design and systems integration. In the last 12 months Mr. Horner has formed a strategic alliance with jba consulting engineers in Las Vegas who are a world leader in providing consulting advise to the casino/resort market on a global basis.

Please visit http://www.hornertech.com.au for more information.

Mr. Horner can be contacted at +61 298-768-119 or ted@hornertech.com.au

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.