Editorial Board   Guest Author

Mr. Horner

Ted Horner

Managing Director, E. Horner & Associates

Ted Horner is Managing Director of E. Horner & Associates, a technology consulting practice specializing in the hospitality industry. Mr. Horner is widely respected as Australia's leading consultant in this area. Over the last 22 years Mr. Horner has consulted for a variety of clients from developers and international operators of large resorts, boutique hotels golf clubs, convention center's and licensed clubs covering the full range of technology namely: • PMS • POS • Sales & Catering • Food & Beverage • PABX • In Room Guest Entertainment including Digital Video on Demand • Broadband & Wireless • Golf & Spa Systems • Club Membership

In 1996 Mr. Horner launched Australia's first dedicated hospitality technology exhibition and conference which continues each year as Hotel Operations Technology (HOT). In 2002 he was a founding member of HTNG (Hotel Technology Next Generation) a non-profit body which was established in the US to promote open systems integrations between vendors in the industry and today he is an Executive Advisor to HTNG. In 2004 Mr. Horner was the first non-US person to be elected to the HITEC Technology Hall of Fame for his contribution to the advancement of technology in the hospitality industry. Since the early 90's he has traveled extensively throughout the world to speak at many hospitality technology conferences and has written many articles on technology that have been published all over the world In 2011

Mr. Horner established an alliance with JBA Consulting Engineers, a company started in Las Vegas in the 60's and now has seven offices worldwide with multi-discipline expertise in electrical design, security, AV, fire and safety, data center design and systems integration. In the last 12 months Mr. Horner has formed a strategic alliance with jba consulting engineers in Las Vegas who are a world leader in providing consulting advise to the casino/resort market on a global basis.

Please visit http://www.hornertech.com.au for more information.

Mr. Horner can be contacted at +61 298768119 or ted@hornertech.com.au

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.