Editorial Board   Guest Author

Ms. Oliver

Marlene Oliver

President, NJC Communications

Marlene Oliver, APR, is a Public Relations, Marketing Communications, and Social Media PR specialist with more than 17 years of success in developing, launching, managing and measuring campaigns for Hospitality, Travel & Tourism clients. Known for her strategic approach to communications, Ms. Oliver founded NJC Communications in 2002. Ms. Oliver's niche-focused boutique PR and Marketing Communications company remains at the forefront of the digital realm, serving among the first Travel & Hospitality PR firms to emphasize the importance of digital PR, SEO content development, and the ever-evolving role of social media in PR and Marketing. Fluent in English and Spanish, Ms. Oliver is regularly interviewed and quoted by press internationally as media spokesperson for NJC's clients including tour operators, hotels and resorts, vacation rental companies, vacation exchange firms, theme-parks and attractions, cruise lines, airlines, travel technology companies and travel websites. Ms. Oliver is responsible for strategic communications planning, directing the execution of projects and campaigns, managing the agency's business development, and leading the media relations and online media directives for the company's clients. Additionally, has served on numerous industry conference panels and has served as communications counsel to acclaimed companies including: Interval International, Louis Cruises, Coral Hospitality, Mayan Resorts, Endless Vacation Rentals by Wyndham Worldwide, Tripology, the Central Holidays Travel Group family of companies as well as many other local, national, and international businesses. Throughout her career Ms. Oliver and her work have garnered numerous awards and accolades including: MarCom Award, Travel Agent Magazine Rising Star, ARDA Gold Award for Community Relations Program, International Association of Amusement Parks and Attractions Brass Ring Award - Media Kit, International Association of Amusement Parks and Attractions Brass Ring Award - Brochure, Travel Industry Association of America, Pow Wow Daily - Media Kit, Best of Attractions. She received a Bachelor of Science degree in Mass Communications from Florida International University, and completed language and culture programs at Universidad Complutense de Madrid in Spain and Scuola Lorenzo de Medici in Florence, Italy. Ms. Oliver received her Accreditation in Public Relations in March of 2003.

Ms. Oliver can be contacted at 305-491-0512 or moliver@njccorp.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.