Editorial Board   Guest Author

Ms. Oliver

Marlene Oliver

President, NJC Communications

Marlene Oliver, APR, is a Public Relations, Marketing Communications, and Social Media PR specialist with more than 17 years of success in developing, launching, managing and measuring campaigns for Hospitality, Travel & Tourism clients. Known for her strategic approach to communications, Ms. Oliver founded NJC Communications in 2002. Ms. Oliver's niche-focused boutique PR and Marketing Communications company remains at the forefront of the digital realm, serving among the first Travel & Hospitality PR firms to emphasize the importance of digital PR, SEO content development, and the ever-evolving role of social media in PR and Marketing. Fluent in English and Spanish, Ms. Oliver is regularly interviewed and quoted by press internationally as media spokesperson for NJC's clients including tour operators, hotels and resorts, vacation rental companies, vacation exchange firms, theme-parks and attractions, cruise lines, airlines, travel technology companies and travel websites. Ms. Oliver is responsible for strategic communications planning, directing the execution of projects and campaigns, managing the agency's business development, and leading the media relations and online media directives for the company's clients. Additionally, has served on numerous industry conference panels and has served as communications counsel to acclaimed companies including: Interval International, Louis Cruises, Coral Hospitality, Mayan Resorts, Endless Vacation Rentals by Wyndham Worldwide, Tripology, the Central Holidays Travel Group family of companies as well as many other local, national, and international businesses. Throughout her career Ms. Oliver and her work have garnered numerous awards and accolades including: MarCom Award, Travel Agent Magazine Rising Star, ARDA Gold Award for Community Relations Program, International Association of Amusement Parks and Attractions Brass Ring Award - Media Kit, International Association of Amusement Parks and Attractions Brass Ring Award - Brochure, Travel Industry Association of America, Pow Wow Daily - Media Kit, Best of Attractions. She received a Bachelor of Science degree in Mass Communications from Florida International University, and completed language and culture programs at Universidad Complutense de Madrid in Spain and Scuola Lorenzo de Medici in Florence, Italy. Ms. Oliver received her Accreditation in Public Relations in March of 2003.

Ms. Oliver can be contacted at 305-491-0512 or moliver@njccorp.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.