Editorial Board   Guest Author

Mr. Ramelli

Vincent Ramelli

Founder & CEO, World Independent Hotel Promotion

Vincent Ramelli is the founder and CEO of World Independent Hotel Promotion a leading hotel marketing agency based in Paris that services small chains and independent hotels with all-inclusive marketing solutions ranging from state-of-the-art webdesign to social media campaigns and revenue management consulting to reputation management. With a family history in the hotel industry Mr. Ramelli chose a sales and marketing education in the 1980s and 90s, seeing that internet would be the new sales medium Mr. Ramelli set-out to create an internet marketing company in the late 90s. Combining his hospitality heritage and online marketing into the then called 1001webpromotions, it soon became one of the main players in hotel websites on the European market. In the mid 2000s Mr. Ramelli fully returned to the hospitality by purchasing and renovating hotel's of his own and focusing his attention on running the hotels himself. The hotels were upgraded from their current “cheap” status to boutique hotels and after a few years they built a reputation in the Paris independent hotel market as pioneering in hotel marketing. Testing new ideas in his own hotel permitted him to find out what works and what didn't. This led to the creation of WIHP, a new company that became much more than just hotel websites. Seeing what hoteliers really needed was a united marketing offer to combine all aspects of online marketing into one cohesive strategy, Mr. Ramelli made WIHP that company. Where web design wasn't the end-product but rather a hub that would coordinate all the aspects of the hotel's marketing efforts. Today, WIHP is an all-inclusive hotel marketing agency that helps hoteliers fill their hotels with a cohesive marketing strategy that unites their distribution, direct revenue and advertising for best profit, covering all aspects including yield consulting, distribution management, advertising and even print ads.

Mr. Ramelli can be contacted at +33 1534610360 or contact@wihphotel.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.