Editorial Board   Guest Author

Mr. Ramelli

Vincent Ramelli

Founder & CEO, World Independent Hotel Promotion

Vincent Ramelli is the founder and CEO of World Independent Hotel Promotion a leading hotel marketing agency based in Paris that services small chains and independent hotels with all-inclusive marketing solutions ranging from state-of-the-art webdesign to social media campaigns and revenue management consulting to reputation management. With a family history in the hotel industry Mr. Ramelli chose a sales and marketing education in the 1980s and 90s, seeing that internet would be the new sales medium Mr. Ramelli set-out to create an internet marketing company in the late 90s. Combining his hospitality heritage and online marketing into the then called 1001webpromotions, it soon became one of the main players in hotel websites on the European market. In the mid 2000s Mr. Ramelli fully returned to the hospitality by purchasing and renovating hotel's of his own and focusing his attention on running the hotels himself. The hotels were upgraded from their current “cheap” status to boutique hotels and after a few years they built a reputation in the Paris independent hotel market as pioneering in hotel marketing. Testing new ideas in his own hotel permitted him to find out what works and what didn't. This led to the creation of WIHP, a new company that became much more than just hotel websites. Seeing what hoteliers really needed was a united marketing offer to combine all aspects of online marketing into one cohesive strategy, Mr. Ramelli made WIHP that company. Where web design wasn't the end-product but rather a hub that would coordinate all the aspects of the hotel's marketing efforts. Today, WIHP is an all-inclusive hotel marketing agency that helps hoteliers fill their hotels with a cohesive marketing strategy that unites their distribution, direct revenue and advertising for best profit, covering all aspects including yield consulting, distribution management, advertising and even print ads.

Mr. Ramelli can be contacted at +33 1534610360 or contact@wihphotel.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.