Editorial Board   Guest Author

Mr. Ramelli

Vincent Ramelli

Founder & CEO, World Independent Hotel Promotion

Vincent Ramelli is the founder and CEO of World Independent Hotel Promotion a leading hotel marketing agency based in Paris that services small chains and independent hotels with all-inclusive marketing solutions ranging from state-of-the-art webdesign to social media campaigns and revenue management consulting to reputation management. With a family history in the hotel industry Mr. Ramelli chose a sales and marketing education in the 1980s and 90s, seeing that internet would be the new sales medium Mr. Ramelli set-out to create an internet marketing company in the late 90s. Combining his hospitality heritage and online marketing into the then called 1001webpromotions, it soon became one of the main players in hotel websites on the European market. In the mid 2000s Mr. Ramelli fully returned to the hospitality by purchasing and renovating hotel's of his own and focusing his attention on running the hotels himself. The hotels were upgraded from their current “cheap” status to boutique hotels and after a few years they built a reputation in the Paris independent hotel market as pioneering in hotel marketing. Testing new ideas in his own hotel permitted him to find out what works and what didn't. This led to the creation of WIHP, a new company that became much more than just hotel websites. Seeing what hoteliers really needed was a united marketing offer to combine all aspects of online marketing into one cohesive strategy, Mr. Ramelli made WIHP that company. Where web design wasn't the end-product but rather a hub that would coordinate all the aspects of the hotel's marketing efforts. Today, WIHP is an all-inclusive hotel marketing agency that helps hoteliers fill their hotels with a cohesive marketing strategy that unites their distribution, direct revenue and advertising for best profit, covering all aspects including yield consulting, distribution management, advertising and even print ads.

Mr. Ramelli can be contacted at +33 1534610360 or contact@wihphotel.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.