Editorial Board   Guest Author

Mr. Zajic

Alan Zajic

Independent Security Consultant, AWZ Consulting

Alan W. Zajic, CPP, CSP, CFE is a Nevada licensed, Board Certified independent security consultant specializing in hospitality, gaming, nightclubs and retail security environments primarily in Nevada. He has over 35 years of practical hands on experience in security and surveillance operations to include Security Director for the Sahara Tahoe and High Sierra resorts in Lake Tahoe as well as corporate security for Del E. Web, Corp. in Nevada. Mr. Zajic is a member of ASIS International where he holds the designation of Certified Protection Professional (CPP) and is currently a Council Vice President with oversight of the Hospitality, Entertainment and Tourism Security Council, Gaming and Wagering Protection Council and the Investigations Council. He is actively involved in the Northern Nevada and Las Vegas Chapters as well as the international security community. He was awarded the ASIS International “Outstanding Council Chairman of the year” for 2010. Mr. Zajic is a member of the International Association of Certified Surveillance Professionals (IACSP) where he holds the designation of Certified Surveillance Professional (CSP) and is a member of the International Association of Professional Security Consultants (IAPSC). He is also a subject matter expert and Track Advisor for the American Gaming Association. Mr. Zajic is an instructor for the University of Nevada at Reno in the Gaming Management Program and is Coordinator of Security and Surveillance programs for the International Gaming Institute at UNLV and an instructor in security and surveillance applications. He is frequently requested to present sessions at international security conferences and for various organizations throughout the country. Mr. Zajic is co-author of the book “Casino Security and Gaming Surveillance”, has written numerous professional articles and has been media interviewed internationally on various security and surveillance topics. In addition he is frequently requested to perform the services of a Forensic Security Consultant (Expert Witness) in gaming, hospitality, retail, bars, nightclubs, and multi-unit housing environments nationally. His practice areas include forensic consulting, management consulting, major incident management, policy and procedure development and he conducts tailored training programs for gaming operations.

Mr. Zajic can be contacted at 775-835-0500 or alanwzajic@aol.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.