Editorial Board   Guest Author

Mr. Zajic

Alan Zajic

Independent Security Consultant, AWZ Consulting

Alan W. Zajic, CPP, CSP, CFE is a Nevada licensed, Board Certified independent security consultant specializing in hospitality, gaming, nightclubs and retail security environments primarily in Nevada. He has over 35 years of practical hands on experience in security and surveillance operations to include Security Director for the Sahara Tahoe and High Sierra resorts in Lake Tahoe as well as corporate security for Del E. Web, Corp. in Nevada. Mr. Zajic is a member of ASIS International where he holds the designation of Certified Protection Professional (CPP) and is currently a Council Vice President with oversight of the Hospitality, Entertainment and Tourism Security Council, Gaming and Wagering Protection Council and the Investigations Council. He is actively involved in the Northern Nevada and Las Vegas Chapters as well as the international security community. He was awarded the ASIS International “Outstanding Council Chairman of the year” for 2010. Mr. Zajic is a member of the International Association of Certified Surveillance Professionals (IACSP) where he holds the designation of Certified Surveillance Professional (CSP) and is a member of the International Association of Professional Security Consultants (IAPSC). He is also a subject matter expert and Track Advisor for the American Gaming Association. Mr. Zajic is an instructor for the University of Nevada at Reno in the Gaming Management Program and is Coordinator of Security and Surveillance programs for the International Gaming Institute at UNLV and an instructor in security and surveillance applications. He is frequently requested to present sessions at international security conferences and for various organizations throughout the country. Mr. Zajic is co-author of the book “Casino Security and Gaming Surveillance”, has written numerous professional articles and has been media interviewed internationally on various security and surveillance topics. In addition he is frequently requested to perform the services of a Forensic Security Consultant (Expert Witness) in gaming, hospitality, retail, bars, nightclubs, and multi-unit housing environments nationally. His practice areas include forensic consulting, management consulting, major incident management, policy and procedure development and he conducts tailored training programs for gaming operations.

Mr. Zajic can be contacted at 775-835-0500 or alanwzajic@aol.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.