Editorial Board   Guest Author

Mr. Garrison

David Garrison

Chief Executive Officer, iBAHN

When David W. Garrison joined iBAHN in October 2002 as president and chief executive officer, he brought with him more than twenty years of successful experience in leading telecommunications and technology services companies in the wireless and Internet industries. Mr. Garrison has served as chairman and chief executive officer of Netcom, a pioneering Internet service provider. During his three-year tenure at Netcom, he successfully led NASDAQ financings, using the proceeds to expand geographically within the United States to build one of the first significant Internet networks. Additionally, he expanded the company internationally to create one of the top-rated Internet companies in the United Kingdom and Canada. Prior to joining NETCOM, he served as president of SkyTel, a division of Mobil Telecommunications Technologies, Inc. Prior to SkyTel, Mr. Garrison served successively as chief operating officer, president, chief executive officer and chairman of the board for Dial Page, Inc., a regional paging carrier based in Greenville, South Carolina. Prior to that, Mr. Garrison held the positions of vice president and general manager for the Providence Journal Company, a publishing and broadcast holding company based in Providence, Rhode Island. Mr. Garrison has served as an independent director of SonicWALL, a leading company in providing security solutions to small and medium enterprise customers worldwide. He also has served as independent director on more than a half-dozen boards of private and public companies, including election as chairman of the independent directors committee at Ameritrade. He holds a bachelor of science degree in accounting from Syracuse University and a master of business administration degree from Harvard University.

Mr. Garrison can be contacted at 303-728-6150 or dgarrison@ibahn.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.