Editorial Board   Guest Author

Mr. Barrett

Johnny Barrett

Business Growth , GoSpacely

Johnny Barrett knows how to produce results by rounding-up great teams and helping them identify and achieve measurable goals. Colleagues describe him as an "out-of-the-box" type of person with creativity and integrity. He is a persuasive leader with a strong vision and excellent integration skills. He possesses the ability to quickly assess market changes and respond to competitive pressures in the industry. Mr. Barrett helps develop technologies and methodologies that are focused on how to leverage technology as a profitable part of Immersive Experiential Marketing in the Hospitality Industry. During his tenure, Mr. Barrett has worked with a wide spectrum of properties - from large Las Vegas properties to boutique and independently owned hotels and resorts. Mr. Barrett describes Immersive Marketing as an all-encompassing experience where the guests guide their own experience across user-friendly technologies. Guest engagement is the key of Experiential Marketing. Mr. Barrett has identified marketing trends that focus on challenging the status-quo, where guests get engaged in a more dynamic interactive experience. This marketing practice has led to increased guest bookings through positive customer exposure. Prior to GoSpacely, Mr. Barrett enjoyed over thirty years in Sales, Marketing, and Business Development in the high technology industry. Mr. Barrett received many awards for growth and development within the Fortune 500 world. He worked with many innovative organizations, world-wide, which recognized his ability to move a concept into reality with profitable results. Mr. Barrett attributes his success to applying solid business practices - market research, product development, sales, and marketing resource deployment - with a high level of creativity. Mr. Barrett is often found as a public speaker sharing ideas on topics ranging from business growth to the practical application of technology in social media. He is a highly respected member of the SCORE National Marketing Committee in Washington, DC. His latest venture at GoSpacely is the development of a cutting edge immersive experience for Internet and mobile users alike. He is continually involved in understanding guest experiences and factors that drive guest engagement.

Mr. Barrett can be contacted at 303-829-7784 or Johnny@GoSpacely.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.