Editorial Board   Guest Author

Mr. Barrett

Johnny Barrett

Business Growth , GoSpacely

Johnny Barrett knows how to produce results by rounding-up great teams and helping them identify and achieve measurable goals. Colleagues describe him as an "out-of-the-box" type of person with creativity and integrity. He is a persuasive leader with a strong vision and excellent integration skills. He possesses the ability to quickly assess market changes and respond to competitive pressures in the industry. Mr. Barrett helps develop technologies and methodologies that are focused on how to leverage technology as a profitable part of Immersive Experiential Marketing in the Hospitality Industry. During his tenure, Mr. Barrett has worked with a wide spectrum of properties - from large Las Vegas properties to boutique and independently owned hotels and resorts. Mr. Barrett describes Immersive Marketing as an all-encompassing experience where the guests guide their own experience across user-friendly technologies. Guest engagement is the key of Experiential Marketing. Mr. Barrett has identified marketing trends that focus on challenging the status-quo, where guests get engaged in a more dynamic interactive experience. This marketing practice has led to increased guest bookings through positive customer exposure. Prior to GoSpacely, Mr. Barrett enjoyed over thirty years in Sales, Marketing, and Business Development in the high technology industry. Mr. Barrett received many awards for growth and development within the Fortune 500 world. He worked with many innovative organizations, world-wide, which recognized his ability to move a concept into reality with profitable results. Mr. Barrett attributes his success to applying solid business practices - market research, product development, sales, and marketing resource deployment - with a high level of creativity. Mr. Barrett is often found as a public speaker sharing ideas on topics ranging from business growth to the practical application of technology in social media. He is a highly respected member of the SCORE National Marketing Committee in Washington, DC. His latest venture at GoSpacely is the development of a cutting edge immersive experience for Internet and mobile users alike. He is continually involved in understanding guest experiences and factors that drive guest engagement.

Mr. Barrett can be contacted at 303-829-7784 or Johnny@GoSpacely.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.