Editorial Board   Guest Author

Mr. Hepditch

Duane Hepditch

President & CEO, Guestfolio

Duane Hepditch is an innovator within the hospitality software industry. Seeing a void in the guest service transaction, Mr. Hepditch co-founded Guestfolio, the "world's leading hotel CRM” recognized by the World Travel Awards in 2014. His company is growing rapidly throughout North America, Europe and Asia and has the privilege to work with hotels such as Four Seasons Hotels & Resorts, Shangri-La Hotels & Resorts, Brownsword Hotels, Six Senses Resorts & Spas and many other unique boutique and resort properties around the world. Mr. Hepditch's passion for travel and guest service motivated him to co-found Guestfolio in 2008 and in turn reach his goal to provide solutions for hoteliers so they may better service and learn from their guests throughout the travel journey. Guestfolio is a hotel marketing platform that drives guest engagement, retention and conversion throughout the travel journey. Mr. Hepditch's mission for Guestfolio is to personalize the travel experience for guests and provide insights and tools that build lasting brand loyalty for his customers. By working with hotels world-wide Guestfolio is able to capture valuable data on guest behaviour and trends and leverage that for his customers in ways they never thought were possible. Mr. Hepditch resides in Whistler British Columbia, Canada. He is the Chair of Whistler.com, a subsidiary of Tourism Whistler and was a board member of Tourism Whistler for 4 years. Whistler is one of the leading resort destinations of the world and was home of the 2010 Olympic Winter Games. His role at Tourism Whistler was to represent the commercial group of companies within the resort and provide input on global advertising and marketing initiatives. Mr. Hepditch is passionate for business dialogue and small business incubation. He has owned and sold 2 internet related companies since 2000.

Mr. Hepditch can be contacted at 604-932-2510 or duane@guestfolio.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.