Editorial Board   Guest Author

Mr. Hepditch

Duane Hepditch

President & CEO, Guestfolio

Duane Hepditch is an innovator within the hospitality software industry. Seeing a void in the guest service transaction, Mr. Hepditch co-founded Guestfolio, the "world's leading hotel CRM” recognized by the World Travel Awards in 2014. His company is growing rapidly throughout North America, Europe and Asia and has the privilege to work with hotels such as Four Seasons Hotels & Resorts, Shangri-La Hotels & Resorts, Brownsword Hotels, Six Senses Resorts & Spas and many other unique boutique and resort properties around the world. Mr. Hepditch's passion for travel and guest service motivated him to co-found Guestfolio in 2008 and in turn reach his goal to provide solutions for hoteliers so they may better service and learn from their guests throughout the travel journey. Guestfolio is a hotel marketing platform that drives guest engagement, retention and conversion throughout the travel journey. Mr. Hepditch's mission for Guestfolio is to personalize the travel experience for guests and provide insights and tools that build lasting brand loyalty for his customers. By working with hotels world-wide Guestfolio is able to capture valuable data on guest behaviour and trends and leverage that for his customers in ways they never thought were possible. Mr. Hepditch resides in Whistler British Columbia, Canada. He is the Chair of Whistler.com, a subsidiary of Tourism Whistler and was a board member of Tourism Whistler for 4 years. Whistler is one of the leading resort destinations of the world and was home of the 2010 Olympic Winter Games. His role at Tourism Whistler was to represent the commercial group of companies within the resort and provide input on global advertising and marketing initiatives. Mr. Hepditch is passionate for business dialogue and small business incubation. He has owned and sold 2 internet related companies since 2000.

Mr. Hepditch can be contacted at 604-932-2510 or duane@guestfolio.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.