Editorial Board   Guest Author

Mr. Hepditch

Duane Hepditch

President & CEO, Guestfolio

Duane Hepditch is an innovator within the hospitality software industry. Seeing a void in the guest service transaction, Mr. Hepditch co-founded Guestfolio, the "world's leading hotel CRM” recognized by the World Travel Awards in 2014. His company is growing rapidly throughout North America, Europe and Asia and has the privilege to work with hotels such as Four Seasons Hotels & Resorts, Shangri-La Hotels & Resorts, Brownsword Hotels, Six Senses Resorts & Spas and many other unique boutique and resort properties around the world. Mr. Hepditch's passion for travel and guest service motivated him to co-found Guestfolio in 2008 and in turn reach his goal to provide solutions for hoteliers so they may better service and learn from their guests throughout the travel journey. Guestfolio is a hotel marketing platform that drives guest engagement, retention and conversion throughout the travel journey. Mr. Hepditch's mission for Guestfolio is to personalize the travel experience for guests and provide insights and tools that build lasting brand loyalty for his customers. By working with hotels world-wide Guestfolio is able to capture valuable data on guest behaviour and trends and leverage that for his customers in ways they never thought were possible. Mr. Hepditch resides in Whistler British Columbia, Canada. He is the Chair of Whistler.com, a subsidiary of Tourism Whistler and was a board member of Tourism Whistler for 4 years. Whistler is one of the leading resort destinations of the world and was home of the 2010 Olympic Winter Games. His role at Tourism Whistler was to represent the commercial group of companies within the resort and provide input on global advertising and marketing initiatives. Mr. Hepditch is passionate for business dialogue and small business incubation. He has owned and sold 2 internet related companies since 2000.

Mr. Hepditch can be contacted at 604-932-2510 or duane@guestfolio.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.