Editorial Board   Guest Author

Mr. Pledger

David Pledger

Associate, Full House Hotel Software

David Pledger devised and built the software tools necessary to market his hotel online. Upon retiring he moved the suite of tools to a private company and modified them for general use. Day to day he now oversees their development and their application in the hospitality industry. He is also the editor and contributes to marketing-your-hotel.com, a new blog. Mr. Pledger has been associated with the hospitality industry as a supplier and operator for over thirty years. In 2002 he took over a closed independent hotel in Somerset, England and built it up into a successful accommodation, restaurant and function business, along the way gathering four star awards for accommodation and rosette awards for food. Mr. Pledger also had experience of programming and the internet, born out of building the second largest amusement machine company in South West England. He used this background to build the hotel marketing toolset now called Full House, evolving step by step as internet and mobile technology also evolved. He is in no doubt that the application of technology to marketing his hotel on line and locally was a major factor in the success enjoyed by the hotel.

Mr. Pledger can be contacted at 044 1749 838833 or david@fullhousehotelsoftware.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.