Editorial Board   Guest Author

Mr. Pledger

David Pledger

Associate, Full House Hotel Software

David Pledger devised and built the software tools necessary to market his hotel online. Upon retiring he moved the suite of tools to a private company and modified them for general use. Day to day he now oversees their development and their application in the hospitality industry. He is also the editor and contributes to marketing-your-hotel.com, a new blog. Mr. Pledger has been associated with the hospitality industry as a supplier and operator for over thirty years. In 2002 he took over a closed independent hotel in Somerset, England and built it up into a successful accommodation, restaurant and function business, along the way gathering four star awards for accommodation and rosette awards for food. Mr. Pledger also had experience of programming and the internet, born out of building the second largest amusement machine company in South West England. He used this background to build the hotel marketing toolset now called Full House, evolving step by step as internet and mobile technology also evolved. He is in no doubt that the application of technology to marketing his hotel on line and locally was a major factor in the success enjoyed by the hotel.

Mr. Pledger can be contacted at 044 1749 838833 or david@fullhousehotelsoftware.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.