Editorial Board   Guest Author

Mr. Houran

James Houran

Managing Director, AETHOS Consulting Group

"Dr. Jim" Houran, Ph.D., Managing Director of AETHOS Consulting Group, is a 25-year veteran in applied psychological research and a published expert on peak performance, online testing and interpersonal and organizational compatibility.

Dr. Houran has authored over 150 articles, and his award-winning work has been profiled by a myriad of media outlets and programs including the Discovery Channel, A&E, BBC, National Geographic, NBC's Today Show, USA Today, New Scientist, Psychology Today and Forbes.com.

Dr. Houran serves as adjunct faculty at the Laboratory for Statistics and Computation, ISLA - Instituto Politecnico de Gestão e Tecnologia (Lisbon, Portugal), an editorial board member for the APA peer-reviewed journal, Psychology of Consciousness: Theory, Research and Practice, and as an editorial board member for the peer-reviewed journal, Cornell Hospitality Quarterly.

AETHOS Consulting Group is a global hospitality advisory firm serving the hotel, restaurant, casino, cruise line, club and travel technology sectors. Core competencies include executive search, compensation consulting, organizational development and psychometric assessments. Through strategic joint-ventures, AETHOS further assists its clients in gaining access to expert advice and specialist services in the area of logistics and supply chain management as well as insurance solutions.

Many people over the years have told Dr. Houran that he is best described as an unconventional researcher and practitioner who's clearly passionate about bringing real-world psychology to the everyday personal and professional lives of clients. This is possible because of his eclectic and generalist background in the social sciences, which gives him a comprehensive perspective about imagination, cognition, personality and behavior.

For Dr. Houran, nothing compares to the satisfaction of working on projects in which the latest psychological theories help to produce unprecedented awareness and positive outcomes. The fluid and demanding industry of hospitality is ultimately built on people and relationships. Psychology has so much to say about the drivers of professional development, team dynamics, organizational performance and the guest experience.

Dr. Houran is in his element when consulting with leaders and their teams on these strategic issues. But psychology doesn't define his entire identity; he stays personally grounded through his family and enjoying the natural sciences, history, anthropology and the arts. It's fun and rewarding being unconventional!

Please visit http://www.aethoscg.com for more information.

Mr. Houran can be contacted at +1 817-542-7602 or jhouran@aethoscg.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.