Editorial Board   Guest Author

Mr. Houran

James Houran

Managing Director, AETHOS Consulting Group

"Dr. Jim" Houran, Ph.D., Managing Director of AETHOS Consulting Group, is a 25-year veteran in applied psychological research and a published expert on peak performance, online testing and interpersonal and organizational compatibility.

Dr. Houran has authored over 150 articles, and his award-winning work has been profiled by a myriad of media outlets and programs including the Discovery Channel, A&E, BBC, National Geographic, NBC's Today Show, USA Today, New Scientist, Psychology Today and Forbes.com.

Dr. Houran serves as adjunct faculty at the Laboratory for Statistics and Computation, ISLA - Instituto Politecnico de Gestão e Tecnologia (Lisbon, Portugal), an editorial board member for the APA peer-reviewed journal, Psychology of Consciousness: Theory, Research and Practice, and as an editorial board member for the peer-reviewed journal, Cornell Hospitality Quarterly.

AETHOS Consulting Group is a global hospitality advisory firm serving the hotel, restaurant, casino, cruise line, club and travel technology sectors. Core competencies include executive search, compensation consulting, organizational development and psychometric assessments. Through strategic joint-ventures, AETHOS further assists its clients in gaining access to expert advice and specialist services in the area of logistics and supply chain management as well as insurance solutions.

Many people over the years have told Dr. Houran that he is best described as an unconventional researcher and practitioner who's clearly passionate about bringing real-world psychology to the everyday personal and professional lives of clients. This is possible because of his eclectic and generalist background in the social sciences, which gives him a comprehensive perspective about imagination, cognition, personality and behavior.

For Dr. Houran, nothing compares to the satisfaction of working on projects in which the latest psychological theories help to produce unprecedented awareness and positive outcomes. The fluid and demanding industry of hospitality is ultimately built on people and relationships. Psychology has so much to say about the drivers of professional development, team dynamics, organizational performance and the guest experience.

Dr. Houran is in his element when consulting with leaders and their teams on these strategic issues. But psychology doesn't define his entire identity; he stays personally grounded through his family and enjoying the natural sciences, history, anthropology and the arts. It's fun and rewarding being unconventional!

Please visit http://www.aethoscg.com for more information.

Mr. Houran can be contacted at +1 817-542-7602 or jhouran@aethoscg.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.