Editorial Board   Guest Author

Mr. Olivieri

Kevin Olivieri

Social Media Analyst, TIG Global

Kevin Olivieri is the Social Media Analyst at hospitality-focused digital media agency TIG Global, where he focuses on the development of new media strategies for clientele. Mr. Olivieri's role is based on working with clients to develop innovative social media marketing initiatives, monitoring developments in this fast paced segment, and to weigh, balance and refine strategy to ensure that TIG Global's clients are consistently maximizing their marketing efforts. Mr. Olivieri's interest in social media was initially sparked by an internship completed during his studies for a short lived internet startup company in the healthcare industry, SameDayDr.com. In this role, he was tasked with creating social media and SEO strategies for the company, leading him to focus on this branch of marketing as a career path. Mr. Olivieri is a graduate of American University in Washington, DC. During his time at American, he had the opportunity to travel with a select group of business students to visit multinational corporations in Central Europe to further understand business processes internationally (including Proctor & Gamble and GE). He graduated cum laude with a degree in Business Administration with a specialization in International Marketing in Fall of 2009 You can follow Mr. Olivieri on Twitter under the handle @KevinOlivieri and read his blog at gamehaschanged.me

Mr. Olivieri can be contacted at 301-841-4790 or kolivieri@tigglobal.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.