Editorial Board   Guest Author

Mr. Sun

Justin Sun

Compensation Analyst, Lockheed Martin

Justin Sun is a Compensation Analyst for Lockheed Martin, one of the world's largest defense contractors. In his current role, he serves as the Compensation Lead for the Communications, Legal, and Undersea Systems functions of the newly formed Mission and Systems and Training (MST) business area. In this role, he is responsible for supporting key compensation initiatives, such as FLSA compliance, rewards and recognition programs, compression, merit distribution process for union and non-union employees, and salary treatment standards. Prior to joining Lockheed Martin, Mr. Sun was a Human Resources Representative at PepsiCo, the world's second largest food and beverage business, where he supported the payroll and financial planning, pricing, and accounts receivable operations divisions of PepsiCo's North American bottling operations. Justin also worked in talent management and organizational development at Novartis where he supported the launch of the Women's Integrated Learning and Leadership (WILL) Initiative, a career development program focused on advancing women into leadership roles. At Novartis, he also developed a campus recruiting strategy to formalize the company's summer internship programs and to enhance Novartis' employment brand on college campuses. Mr. Sun's hospitality experience includes supporting the reopening of New York's Plaza Hotel through a $450 million renovation and helping to reposition the historic landmark into a AAA Five Diamond property for the first time in the hotel's 102-year history. While working in the human resources and rooms divisions, he devised standard operating procedures that improved the flow and consistency of service in the housekeeping, butler, and guest reception departments and that strengthened collaboration between teams. Mr. Sun continues to demonstrate a passion for advancing the world of work through his research conducted through Cornell's Center for Advanced Human Resources Studies and the Cornell Center for Hospitality Research. In addition to co-authoring a case study on the use of HR analytics in decision-making, he has published research on innovative HR practices in the service industry. While at Cornell, Justin served as President of the Cornell Hotel Society, Collegiate Chapter and as the Human Resources Director for The 82nd Annual Hotel Ezra Cornell, a student-run leadership conference. Mr. Sun holds a Bachelor of Science degree in Hotel Administration and a Master of Industrial and Labor Relations degree from Cornell University. He continues to support his alma mater as an active member of the university's alumni association. Justin holds a Professional in Human Resources (PHR) certification.

Mr. Sun can be contacted at 206-484-8788 or js389@cornell.edu

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.