Editorial Board   Guest Author

Mr. Sun

Justin Sun

Compensation Analyst, Lockheed Martin

Justin Sun is a Compensation Analyst for Lockheed Martin, one of the world's largest defense contractors. In his current role, he serves as the Compensation Lead for the Communications, Legal, and Undersea Systems functions of the newly formed Mission and Systems and Training (MST) business area. In this role, he is responsible for supporting key compensation initiatives, such as FLSA compliance, rewards and recognition programs, compression, merit distribution process for union and non-union employees, and salary treatment standards. Prior to joining Lockheed Martin, Mr. Sun was a Human Resources Representative at PepsiCo, the world's second largest food and beverage business, where he supported the payroll and financial planning, pricing, and accounts receivable operations divisions of PepsiCo's North American bottling operations. Justin also worked in talent management and organizational development at Novartis where he supported the launch of the Women's Integrated Learning and Leadership (WILL) Initiative, a career development program focused on advancing women into leadership roles. At Novartis, he also developed a campus recruiting strategy to formalize the company's summer internship programs and to enhance Novartis' employment brand on college campuses. Mr. Sun's hospitality experience includes supporting the reopening of New York's Plaza Hotel through a $450 million renovation and helping to reposition the historic landmark into a AAA Five Diamond property for the first time in the hotel's 102-year history. While working in the human resources and rooms divisions, he devised standard operating procedures that improved the flow and consistency of service in the housekeeping, butler, and guest reception departments and that strengthened collaboration between teams. Mr. Sun continues to demonstrate a passion for advancing the world of work through his research conducted through Cornell's Center for Advanced Human Resources Studies and the Cornell Center for Hospitality Research. In addition to co-authoring a case study on the use of HR analytics in decision-making, he has published research on innovative HR practices in the service industry. While at Cornell, Justin served as President of the Cornell Hotel Society, Collegiate Chapter and as the Human Resources Director for The 82nd Annual Hotel Ezra Cornell, a student-run leadership conference. Mr. Sun holds a Bachelor of Science degree in Hotel Administration and a Master of Industrial and Labor Relations degree from Cornell University. He continues to support his alma mater as an active member of the university's alumni association. Justin holds a Professional in Human Resources (PHR) certification.

Mr. Sun can be contacted at 206-484-8788 or js389@cornell.edu

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.