Editorial Board   

Mr. Farina

Philip Farina

CEO & Principal Security Consultant , Farina and Associates, Ltd.

Philip Farina, CPP is the CEO and Principal Security Consultant for the Farina and Associates, Ltd. companies. An analytical thinker who possesses over twenty years of in-depth industry specific knowledge and experience, Mr. Farina has been recognized as a pioneer and is regarded as one of the foremost advisors on hotel security, travel safety, executive protection and disaster preparedness. Mr. Farina is the Subject Matter Expert for the Hospitality, Entertainment and Tourism (HEaT) Security Council and holds a position as Assistant Regional Vice President of Special Projects for Region 13 of ASIS International (The most prestigious security organization in the world). He holds board certifications as a Certified Protection Professional (CPP) as well as Certified Lodging Security Director (CLSD). He is retained as a Special Security/Risk Advisor to law firms, family offices and risk control/insurance companies as well as affluent individuals, celebrities and private families. Mr. Farina is a member of the U.S. Department of State, Diplomatic Security Service - Overseas Security Advisory Council (OSAC) and a member of the Homeland Security Information Network (HSIN). Mr. Farina is the author of: Antiterrorism Careers (2nd Ed.) - The Ultimate Guide to Professional Employment Opportunities in Specialized Security Effective Strategies for Mastering Success on Linkedin.com - The Security Professional's Guide to Capitalizing on the World's Best Business Network. Mr. Farina has been featured in USA Today, NBC News, The Washington Post, U.S. News, Private Wealth Magazine, Cosmopolitan Magazine, Business Travel News, Fabulous Living, E-Turbo Travel News, AOL, MSNBC.com, Bloomberg.com, Yahoo.com, Processor.com, Quick Service Restaurants (QSR), Hotels Industry UK Magazine, Careerbuilder.com, HR Tools, Meetings and Conventions Magazine, MotorHome Magazine, Security Management Magazine, The Degree 360, Chicago Sun-Times, Police Magazine, Houston and Austin Family Magazines and other mediums. Mr. Farina can be contacted through Farina and Associates, Ltd. at www.farina-associates.com or via LinkedIn at www.linkedin.com/in/philipfarina

Mr. Farina can be contacted at 305-517-3664 or dir_ops@enterprisingsecurities.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.