Editorial Board   Guest Author

Mr. Rahe

Eric Rahe

Principal, BLT Architects

Eric M. Rahe is a principal and member of the executive leadership team at BLT Architects. Eric's thirty years of practice span the hospitality, residential, retail, commercial office, and educational sectors with a special focus on large-scale hospitality and resort projects. Mr. Rahe has led projects at more than 17 hotels, ranging from limited service hotels to large-scale, multi-billion dollar resorts. Notable projects include The Marriott Center City Philadelphia, Lowes Philadelphia, Echelon Resort in Las Vegas, The Water Club and Borgata in Atlantic City, and Revel Resort in Atlantic City. Revel is a 6.3 million square foot beachfront destination in Atlantic City, New Jersey featuring 1,898 guest rooms, numerous culinary and lifestyle experiences and 150,000 square feet of gaming space. Having developed a strong interest in how the design process influences the success of each project and a passion for clarity in design and communication, Mr. Rahe has built a reputation for his analytical approach to understanding his clients' needs and managing large and diverse teams. Influenced by a history of extensive collaboration between the design and construction teams in his work, he is guiding the firm's process and technology initiatives in support of industry trends towards integrated project delivery. Mr. Rahe is also an avid proponent for the sustainability of environmental, capital, and human resources, an outlook shaped by his undergraduate studies in environmental design and reinforced during recent certification as a LEED AP. He earned his Bachelor of Environmental Design/Architecture from Miami University.

Mr. Rahe can be contacted at 215-563-3900 or hmt@blta.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.