Editorial Board   Guest Author

Mr. Mustarde

James Mustarde

Marketing Director, Twisted Pair Solutions

James Mustarde is the Marketing Director for Twisted Pair Solutions, the leader in critical communications applications for commercial, public sector and defense organizations worldwide. Mr. Mustarde currently manages Twisted Pair's flagship WAVE software which empowers mobile workforces worldwide by delivering secure, real-time collaboration anywhere on any device. WAVE delivers voice, video, location, presence and other forms of data throughout a variety of industries including retail, manufacturing, hospitality, construction, utilities and aviation, among others. Most recently, Mr. Mustarde is helping to launch WAVE Connections, a next generation push-to-talk cloud-based service that instantly connects teams of mobile workers using smartphones, tablets and PCs. With WAVE Connections, users can push-to-talk with almost any other device over any 3G/4G or WiFi network for instant, reliable and secure voice communications. As Marketing Director, Mr. Mustarde manages the company's communication and visibility across sales channels. An IP network and computer software industry veteran, Mr. Mustarde has been published across enterprise and vertical trade publications and writes on the benefits of secure and interoperable software-based unified communications for mobile workforces, including features in NetworkWorld, GigaOm, PowerGrid, Utility Products, Emergency Management, Urgent Communications and MissionCritical Communications. Mr. Mustarde has spoken at several key industry conferences including IWCE 2011, helping audiences extend their networks, better leverage existing investments and unify their communications operations. He served as VP of Sales and Marketing for Allied Telesis for a decade prior to joining Twisted Pair. He graduated from City University in Great Britain.

Mr. Mustarde can be contacted at 206-442-2101 or james.mustarde@twistpair.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.