Editorial Board   Guest Author

Ms. McIntosh

Suzanne McIntosh

President, McIntosh Human Capital Management

Suzanne McIntosh is President of McIntosh Human Capital Management. MHCM is a Hospitality Sales Recruitment firm, building high performing teams for successful hospitality focused businesses. She aligns her client's company sales culture from “the ground up”; creating sales platform concepts, goal setting, success measurement, market planning, recruitment and deployment.

Ms. McIntosh's search specialties are in Sales, Marketing and Revenue roles as well as high level operations positions for luxury and lifestyle properties.

Ms. McIntosh has extensive experience with prestigious hotel brands including Four Seasons, Fairmont and Morgans Hotel Group, leading and directing high performing sales teams throughout her career.

She was born and raised in Toronto and started her career with Four Seasons Hotels & Resorts after graduating from Ryerson University's School of Hospitality Administration. She worked with Four Seasons for fourteen years, in senior sales and marketing roles in New York, Toronto, Southern California and Washington, D.C.

Ms. McIntosh was Director of Sales and Marketing at the world famous Watergate Hotel in Washington, D.C. She went on to become Director of Sales and Marketing for Millennium Broadway, NYC. She was promoted to Vice President of Marketing Communications for the fourteen Millennium Hotels in North America for the Singaporean-based Millennium & Copthorne Hotel Group.

Ms. McIntosh was Director of Marketing on property at The Carlyle, a Rosewood Hotel. Prior to segueing her sales and marketing career into Hospitality Recruitment, she was Corporate Director of Sales for Morgans Hotel Group, leading a team of fourteen hotels and the Global Sales organization in the US and London.

Please visit http://www.mcintoshhumancapitalmanagement.com for more information.

Ms. McIntosh can be contacted at 917-767-2971 or suzanne@mcintoshhumancapitalmanagement.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.