Editorial Board   Guest Author

Ms. Christa-Cathey

Judy Christa-Cathey

VP Global Brand Marketing Hampton Hotels & Hilton Garden Inn, Hilton Worldwide

Judy Christa-Cathey is the Vice President, Global Brand Marketing, Hampton Hotels and Hilton Garden Inn, Hilton Worldwide. She is responsible for the development and execution of the Hampton hotels and Hilton Garden Inn global branding strategies including brand positioning, advertising, interactive relationship strategies, promotions and public relations. Ms. Christa-Cathey also co-created the Hampton Save-A-Landmark community program which was awarded a US Presidential Award for Preservation- the first time a hotel was ever given this recognition and an award from the Smithsonian museum for the program. Her prior travel industry experience includes market planning, direct marketing, promotions and public relations with Southwest Airlines. She was Vice President of Marketing for Adventure Tours USA (an international charter and tour operator), and Vice President/Account Executive for Roth Graham, a leading travel industry and targeted marketing agency. Ms. Christa-Cathey was recently named one of HSMAI's top 25 extraordinary minds in marketing in 2011. This honor is awarded to the best sales and marketing professionals in the hospitality, travel and tourism industries and recipients are judged on creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains. Under her leadership, both Hilton Garden Inn and Hampton Hotels have grown exponentially, both domestically and internationally, throughout her tenure. Ms. Christa-Cathey received her MBA from the University of Dallas and BA in communications from Western Illinois University. She is also on the board of directors for The Women's Foundation for a Greater Memphis (WFGM) and was Co-Chair for the 2008 National Civil Rights Museum Freedom Awards, honoring Al Gore and Diane Nash.

Ms. Christa-Cathey can be contacted at 901-374-5954 or judy.christa-cathey@hilton.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.