Editorial Board   Guest Author

Mr. Speranza

Frank Speranza

President, Hospitality Talent Scouts Executive Search

Frank Speranza is President of New York City based Hospitality Talent Scouts Executive Search. In 2005, Mr. Speranza, then Vice President of Operations with Interstate Hotels and Resorts, announced his plans to leave Interstate after 10 years to start Hospitality Talent Scouts, Inc. (HTS). Mr. Speranza credits his successful hospitality career with his ability to hire the right people for the right positions at the right time. His belief that there is a tremendous need for a timely, cost-effective source of talented, qualified people in the hospitality industry, and a lack of qualified people to provide this source, inspired him to launch HTS. Mr. Speranza began his 10-year career with Interstate as General Manager of the Somerset Marriott in Somerset, New Jersey. He originally joined Interstate with MeriStar Hotels & Resorts, which merged with Interstate Hotels in 2002. Mr. Speranza spent the last 5 years of his career with Interstate as an Operational Vice President, overseeing portfolios of branded and upscale independent hotels, including those in Toronto, New York City, Washington, D.C., Orlando, and other major U.S. cities. His portfolio sizes ranged from 15 to 26 hotels each. In his span of time with Interstate, he was affiliated with 70 different hotels in 30 different markets. Prior to joining Interstate Hotels & Resorts, Mr. Speranza spent 10 years directly working in New York City hotels. His positions included General Manager of The Kimberly Suites Hotel, Resident Manager of Hilton's Waldorf=Astoria Hotel, Opening Executive Assistant General Manager of The Macklowe Hotel and Conference Center, now known as The Millennium Broadway Hotel and Conference Center, and Rooms Division Manager of Hilton International's New York Vista Hotel at The World Trade Center, later known as The Marriott World Trade Center before its destruction in 2001.

Please visit http://www.hospitalitytalentscouts.com for more information.

Mr. Speranza can be contacted at 212-564-3334 or fms@hospitalitytalentscouts.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.