Editorial Board   Guest Author

Mr. Speranza

Frank Speranza

President, Hospitality Talent Scouts Executive Search

Frank Speranza is President of New York City based Hospitality Talent Scouts Executive Search. In 2005, Mr. Speranza, then Vice President of Operations with Interstate Hotels and Resorts, announced his plans to leave Interstate after 10 years to start Hospitality Talent Scouts, Inc. (HTS). Mr. Speranza credits his successful hospitality career with his ability to hire the right people for the right positions at the right time. His belief that there is a tremendous need for a timely, cost-effective source of talented, qualified people in the hospitality industry, and a lack of qualified people to provide this source, inspired him to launch HTS. Mr. Speranza began his 10-year career with Interstate as General Manager of the Somerset Marriott in Somerset, New Jersey. He originally joined Interstate with MeriStar Hotels & Resorts, which merged with Interstate Hotels in 2002. Mr. Speranza spent the last 5 years of his career with Interstate as an Operational Vice President, overseeing portfolios of branded and upscale independent hotels, including those in Toronto, New York City, Washington, D.C., Orlando, and other major U.S. cities. His portfolio sizes ranged from 15 to 26 hotels each. In his span of time with Interstate, he was affiliated with 70 different hotels in 30 different markets. Prior to joining Interstate Hotels & Resorts, Mr. Speranza spent 10 years directly working in New York City hotels. His positions included General Manager of The Kimberly Suites Hotel, Resident Manager of Hilton's Waldorf=Astoria Hotel, Opening Executive Assistant General Manager of The Macklowe Hotel and Conference Center, now known as The Millennium Broadway Hotel and Conference Center, and Rooms Division Manager of Hilton International's New York Vista Hotel at The World Trade Center, later known as The Marriott World Trade Center before its destruction in 2001.

Please visit http://www.hospitalitytalentscouts.com for more information.

Mr. Speranza can be contacted at 212-564-3334 or fms@hospitalitytalentscouts.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.