Editorial Board   Guest Author

Ms. Landry

Amy Landry

Director of Human Resources, Hotel Monteleone

Amy Landry, PHR currently serves as the Director of Human Resources at the Historic Hotel Monteleone in the heart of the French Quarter New Orleans. Ms. Landry's human resources experience comes from Hilton Worldwide, where she most recently worked opening up the Roosevelt Hotel New Orleans, with Hilton's Lifestyle & Luxury Waldorf Astoria Brand. She served as Human Resources Training & Development Manager. Ms. Landry had the unique experience of being able to work with a new brand and creating the culture and training from the ground up. She piloted many workshops for the brand and was a driving force in helping to create a service culture and training for both the Roosevelt Hotel and the entire Waldorf Astoria Brand. Prior to The Roosevelt New Orleans, Ms. Landry was with Hilton Worldwide as the Human Resources Manager at the Embassy Suites Hotel New Orleans. Ms. Landry did her undergraduate studies at Stephen F. Austin University where she received her Bachelors of Sciences in Hospitality Administration. She began her career in F&B operations and first experience in restaurant management was opening an Outback Steakhouse in Lufkin, Texas. After graduation, she pursued a life-long dream to work for Walt Disney World and accepted a college program internship at Walt Disney World Orlando working in the Magic Kingdom Theme Park. She had an amazing time at Walt Disney and first began realizing the importance of training and instilling a strong culture in every single employee. Ms. Landry then fulfilled another goal of working on a Cruise Line and accepted a job performing aboard the Disney Wonder as part of the Cruise Staff. After her cruise ship contract ended, she came back home to Houston, Texas for her next step in enrolling in the Graduate program at the University of Houston, Conrad Hilton College. Ms. Landry was very active in the Graduate Student Association and completed two graduate internships assignments for Carey Limousines of Houston and Norwegian Cruise Lines in Hawaii. Ms. Landry became passionate for the Human Resources field while in Graduate school with the influence of an inspiring HR Professor. She has made her career in Human Resources and recently earned her Professional Human Resources certification with the HRCI. Her love and understanding for the hospitality field and passion for people energize her daily and make it the perfect fit for her.

Ms. Landry can be contacted at 504-523-3341 or alandry@hotelmonteleone.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.