Editorial Board   Guest Author

Mr. Rizzo

Dennis Rizzo

President & CEO, Bentley Price Associates, Inc.

Dennis P. Rizzo is President and CEO of Bentley Price Associates, Inc. a hospitality-focused executive search firm acknowledged to be a leader in its field. Over four decades, Mr. Rizzo has built his business around an extensive network of international clients and solid relationships at the highest levels, successfully filling thousands of positions, including a large contingent of boldface-name executives.

He began his professional career at an early age. After a tour of duty in Vietnam, the former United States Marine received his BA and took his first job at a major Miami hotel, where his talent was quickly recognized. In a very short time, Mr. Rizzo became the youngest person to hold the position of General Manager with the Hyatt Corporation, where he developed his strong administration and operations background. As a star player for Hyatt, Mr. Rizzo took over operations of the legendary “Hyatt House On Sunset,” which became a favorite stop for the biggest rock and roll acts in the world. His guests included Led Zeppelin, The Doors, and a VIP list of other entertainers who were attracted to Mr. Rizzo's commitment to 5-star service.

Following his well-publicized tenure in Hollywood, Mr. Rizzo was recruited as a General Manager for Le Baron Hotels. He applied his skills and style to opening the brand new Le Baron Hotel in Buena Park, California, while simultaneously managing and completely redesigning the flagship Le Baron property in San Diego. It was there that he innovated new systems for the Food & Beverage operation. In 1976, Mr. Rizzo founded Bentley Price Associates, Inc. to provide a unique approach to how key management and C-level executives are found and recruited for the hospitality and casino gaming industry. He created an entirely new method to target and recruit top talent in a fiercely-competitive environment.

Please visit http://www.bentleyprice.com for more information.

Mr. Rizzo can be contacted at 805-686-1234 or drizzo@bentleyprice.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.