Editorial Board   Guest Author

Mr. Rizzo

Dennis Rizzo

President & CEO, Bentley Price Associates, Inc.

Dennis P. Rizzo is President and CEO of Bentley Price Associates, Inc. a hospitality-focused executive search firm acknowledged to be a leader in its field. Over four decades, Mr. Rizzo has built his business around an extensive network of international clients and solid relationships at the highest levels, successfully filling thousands of positions, including a large contingent of boldface-name executives.

He began his professional career at an early age. After a tour of duty in Vietnam, the former United States Marine received his BA and took his first job at a major Miami hotel, where his talent was quickly recognized. In a very short time, Mr. Rizzo became the youngest person to hold the position of General Manager with the Hyatt Corporation, where he developed his strong administration and operations background. As a star player for Hyatt, Mr. Rizzo took over operations of the legendary “Hyatt House On Sunset,” which became a favorite stop for the biggest rock and roll acts in the world. His guests included Led Zeppelin, The Doors, and a VIP list of other entertainers who were attracted to Mr. Rizzo's commitment to 5-star service.

Following his well-publicized tenure in Hollywood, Mr. Rizzo was recruited as a General Manager for Le Baron Hotels. He applied his skills and style to opening the brand new Le Baron Hotel in Buena Park, California, while simultaneously managing and completely redesigning the flagship Le Baron property in San Diego. It was there that he innovated new systems for the Food & Beverage operation. In 1976, Mr. Rizzo founded Bentley Price Associates, Inc. to provide a unique approach to how key management and C-level executives are found and recruited for the hospitality and casino gaming industry. He created an entirely new method to target and recruit top talent in a fiercely-competitive environment.

Please visit http://www.bentleyprice.com for more information.

Mr. Rizzo can be contacted at 805-686-1234 or drizzo@bentleyprice.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.