Editorial Board   Guest Author

Ms. Stiel

Holly Stiel

President, Thank You Very Much Inc.

Holly Stiel, President of Thank You Very Much Inc is a trailblazing service philosopher who innovated a method of training based on the practices and principles of the world-class concierge. Her clients include: Disney, Nordstrom, AVEDA, American Express, Visa Signature card and Auberge Resorts, to name a few. Through the partnership with her team at StielMedia, Ms. Stiel has developed the corporate service training programs for four brands of the Hilton Family of Hotels, Hyatt Place Hotels, Auberge Resorts and Premiere Resorts, as well as three award-winning interactive DVD programs. In 1976, Ms. Stiel became the first female concierge in the country when she created the desk at the Grand Hyatt Union Square in San Francisco. Two years later she was the first American woman to be admitted to the exclusive Les Clefs d'Or Association for concierges. She recently received the association's Lifetime Achievement award for her broad contributions to her profession. Ms. Stiel was the first female and non-corporate executive to receive the "Distinguished Visiting Professor" Chair from Johnson and Wales University. Ms. Stiel has written four books : the newly released textbook, The Art and Science of the Hotel Concierge. Ultimate Service, The Complete Handbook to the World of the Concierge, Thank You Very Much - A Book for Anyone Who Has Ever Said, “May I Help you?,” and The Neon Signs of Service.

Ms. Stiel can be contacted at 415-383-4220 or Thankyouinc@aol.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.