Editorial Board   Guest Author

Ms. Denihan

Chrissy Denihan

Chief Comfort Officer, Affinia Hotels

Chrissy Denihan, founder Benjamin “Bud” Denihan's granddaughter, assumed the role of Chief Comfort Officer (CCO) for Affinia Hotels in October 2011. As CCO, Ms. Denihan serves as the leader of Tender Loving Comfort (TLC), a new movement rooted in deep customer service and reading and responding to guests' body language. Ms. Denihan, who is also brand integration manager for Affinia Hotels' parent company Denihan Hospitality Group, joined the company in 2007. She has worked in every department from housekeeping to the front desk, and was intimately involved in the development of TLC from the beginning. As the CCO position developed, it became clear to the executive team that Ms. Denihan was a perfect fit for the job. In her new role, Ms. Denihan oversees a TLC Crew at each hotel and liaises with guests and hotel staff on everything related to comfort, including collecting guest feedback on initiatives and hotel programming. Additionally, she sources unique items to be offered brand wide, and serves as the curator of comfy content on the social networks. Her contagious smile and warm personality, paired with her hands-on experience in the hotel industry, make her popular with hotel staff. She motivates and inspires the TLC crew to find out what guests want and need, and uses that information to make their experience even more enjoyable. Ms. Denihan is a graduate of Boston College with a bachelor's degree in human development and sociology. She volunteers with Operation Smile and is a member of the Young Alumnae Organization of Sacred Heart School in Manhattan.

Ms. Denihan can be contacted at 212-751-5710 or cdenihan@affinia.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.