Editorial Board   Guest Author

Ms. Wiesenfeld

Nancy Wiesenfeld

Vice Presidentt of Strategic Accounts, iPerceptions

Nancy Wiesenfeld is the Vice President of Strategic Accounts at iPerceptions and is responsible for overall account management, growth, and retention. Managing a team of Strategic Account Managers, she ensures that deep, strategic relationships are developed with our top customers and that iPerceptions' brand footprint is expanded through existing customer networks. Previously, she was Director of Insight where she was responsible for supervising deliverables for all analysis projects in addition to directly managing clients in the Hospitality sector. She joined iPerceptions in 2005 after 15 years in the market research and advertising industries. Beginning her career at Tandemar Research (now iPSOS ASI), Ms. Wiesenfeld was a Data Specialist where her focus was on data synthesis and analysis. Her position grew to Manager of the Data Specialist team, where she oversaw daily operations of the group. In 1997, she joined Research One International, a market research company specializing in pharmaceutical market research. Having a strong base knowledge of data structure and analysis, she worked as a Project Manager - and ultimately Senior Project Manager, where she managed several qualitative and quantitative research projects and provided actionable recommendations in support of brand growth for companies including Pfizer, Merck Frosst, Sanofi-Aventis and Schering-Plough. Having an interest in seeing “another side of the marketing coin”, Ms. Wiesenfeld joined the advertising agency Publicis in 2002 as an Account Director focusing on consumer packaged goods and government policy clients in the healthcare sector. She was involved with the development and success of digital and non-digital communications as well as multi-channel planning, and developed differentiating brand strategies and tactical programs. Offering a rare blend of analytical and relationship-building skills, Ms. Wiesenfeld has achieved exciting company and research turnarounds and is recognized for her success in fostering productivity and team building, as well as her ability to analyze customer data and turn it into actionable client insight.

Ms. Wiesenfeld can be contacted at 877-796-3600 or nwiesenfeld@iperceptions.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.