Editorial Board   Guest Author

Mr. Lindquist

Alan Lindquist

Regional Director, Skyriver Communications

Alan Lindquist is Vice President of Sales at Skyriver Communications, Inc., and is primarily responsible for driving top line revenue growth through sales of commercial broadband, hospitality Wi-Fi, and conference or event broadband services. Currently with Skyriver, a Southern California fixed wireless Internet Service Provider, Mr. Lindquist's previous work experience spans fiber and legacy copper based Internet providers, and mobile wireless voice and data providers. Mr. Lindquist is witness to the strong and consistent growth over the last decade in broadband demand among businesses and individuals. The proliferation of hand held computing devices and cloud based applications and services are driving growth in his industry even in challenging economic environments. Mr. Lindquist has been directly involved in dozens of Hotel Wi-Fi and conference broadband deployments. With a thorough understanding of data communication challenges in a dynamic and mobile environment, he has delivered solutions that aid guest productivity and the profitability of the property. Mr. Lindquist helps hotel General Managers achieve top scores for guest services while leveraging broadband as a revenue center. With an MBA and a 20-year background in advanced communications technology, Mr. Lindquist prepares business sensible solutions to problems that can be resolved through better communications platforms. A technology industry veteran, Mr. Lindquist has more than two decades of sales and business management experience spanning start up companies to Fortune 500 Enterprises.

Mr. Lindquist can be contacted at 858-812-9343 or alindquist@skyriver.net

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.