Editorial Board   Guest Author

Mr. Lindquist

Alan Lindquist

Regional Director, Skyriver Communications

Alan Lindquist is Vice President of Sales at Skyriver Communications, Inc., and is primarily responsible for driving top line revenue growth through sales of commercial broadband, hospitality Wi-Fi, and conference or event broadband services. Currently with Skyriver, a Southern California fixed wireless Internet Service Provider, Mr. Lindquist's previous work experience spans fiber and legacy copper based Internet providers, and mobile wireless voice and data providers. Mr. Lindquist is witness to the strong and consistent growth over the last decade in broadband demand among businesses and individuals. The proliferation of hand held computing devices and cloud based applications and services are driving growth in his industry even in challenging economic environments. Mr. Lindquist has been directly involved in dozens of Hotel Wi-Fi and conference broadband deployments. With a thorough understanding of data communication challenges in a dynamic and mobile environment, he has delivered solutions that aid guest productivity and the profitability of the property. Mr. Lindquist helps hotel General Managers achieve top scores for guest services while leveraging broadband as a revenue center. With an MBA and a 20-year background in advanced communications technology, Mr. Lindquist prepares business sensible solutions to problems that can be resolved through better communications platforms. A technology industry veteran, Mr. Lindquist has more than two decades of sales and business management experience spanning start up companies to Fortune 500 Enterprises.

Mr. Lindquist can be contacted at 858-812-9343 or alindquist@skyriver.net

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.