Editorial Board   Guest Author

Mr. Ronson

Terence Ronson

Managing Director, Pertlink Ltd.

Terence Ronson is the expatriate British founder of Pertlink, a Hong Kong-based consulting firm specialising in hospitality IT.

Launched in 2000, Pertlink helps hospitality related companies establish and deliver unique IT visions and strategy.

Mr. Ronson is a member of numerous professional organisations such as HFTP and HTNG and is a regular speaker and organiser of Hotel TECH conferences worldwide. He writes a blog for hospitality-related websites, his most popular contribution being the 'Do's and Don'ts of Hospitality Technology and most recently was a blog on the just - opened Morpheus Macau - The God of Dreams.

Mr. Ronson has been involved in delivering IT design and unique solutions to numerous high-profile and multi award winning projects to include: Rosedale on the Park Hong Kong and Guangzhou, Langham Place Hong Kong, Hotel ICON Hong Kong, Zendai Himalayas Shanghai, PuLi Shanghai, Disneyland Shanghai, Guoman Shanghai, South Beach Singapore, and Aryaduta Hotels Indonesia. 

Currently, he is involved with Dusit Hotel and Management College Manila and Ventria Residences - a luxury Senior Living facility in Hong Kong.

Mr. Ronson began his diversified hospitality career over forty years ago as a chef in London before moving onto various hotel management and IT related positions in Asia and London.  In 1996 on his return to Asia and where he has since lived, he has focused on the effective use and development of technology in the hospitality industry.

Mr. Ronson can be contacted at +852 9468 0848 or terence@pertlink.net

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.