Editorial Board   Guest Author

Mr. Ronson

Terence Ronson

Managing Director, Pertlink Ltd.

Terence Ronson is the expatriate British founder of Pertlink, a Hong Kong-based consulting firm specialising in hospitality IT.

Launched in 2000, Pertlink helps hospitality related companies establish and deliver unique IT visions and strategy.

Mr. Ronson is a member of numerous professional organisations such as HFTP and HTNG and is a regular speaker and organiser of Hotel TECH conferences worldwide. He writes a blog for hospitality-related websites, his most popular contribution being the 'Do's and Don'ts of Hospitality Technology and most recently was a blog on the just - opened Morpheus Macau - The God of Dreams.

Mr. Ronson has been involved in delivering IT design and unique solutions to numerous high-profile and multi award winning projects to include: Rosedale on the Park Hong Kong and Guangzhou, Langham Place Hong Kong, Hotel ICON Hong Kong, Zendai Himalayas Shanghai, PuLi Shanghai, Disneyland Shanghai, Guoman Shanghai, South Beach Singapore, and Aryaduta Hotels Indonesia. 

Currently, he is involved with Dusit Hotel and Management College Manila and Ventria Residences - a luxury Senior Living facility in Hong Kong.

Mr. Ronson began his diversified hospitality career over forty years ago as a chef in London before moving onto various hotel management and IT related positions in Asia and London.  In 1996 on his return to Asia and where he has since lived, he has focused on the effective use and development of technology in the hospitality industry.

Mr. Ronson can be contacted at 85294680848 or terence@pertlink.net

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.