Editorial Board   Guest Author

Ms. Stevens

Ashley Stevens

Director of Client Services, Blue Magnet Interactive

After receiving a Bachelor of Arts in Communication, Advertising and Promotions from a small school in Ohio, Ashley Stevens moved to Chicago to make her stake in online marketing. Ms. Stevens' background ranges from promotions and event planning for nonprofit organizations to creating innovative online marketing strategies for Blue Magnet Interactive's hotel clients. She conquered the world of account management as an Internet Marketing Manager and quickly became the team leader, working with high-level clients and ensuring her team stays proactive and provides the best service to BMI's clients. If you have an online marketing issue and don't know where to start, Ashley Stevens is your woman.

Ms. Stevens can be contacted at 312-226-7683 or ashley.stevens@bluemagnetinteractive.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.