Editorial Board   Guest Author

Ms. Witt

Brigitta Witt

Global Head, Corporate Responsibility, Hyatt Hotels & Resorts

Brigitta Witt serves as global head, corporate responsibility for Hyatt. Ms. Witt is responsible for developing and implementing Hyatt's environmental stewardship, community engagement and disaster relief programs enterprise-wide; developing Hyatt's global corporate responsibility programs and policies; managing associate engagement and philanthropic programs; and reporting Hyatt's corporate responsibility results. Witt joined Hyatt in November 2007 as vice president, environmental affairs, where she was responsible for developing and implementing Hyatt's corporate sustainability programs worldwide. Prior to joining the company, Ms. Witt served as senior director of business development and general manager for GreenDimes, an organization dedicated to reducing the production and environmental impact associated with junk mail. Ms. Witt brings to Hyatt more than a decade of experience in marketing, change management and strategy consulting and has spent the greater part of her professional career developing and implementing large-scale programs and initiatives at a variety of organizations, ranging from global corporations and state governments to Silicon Valley start-ups. At Wayport, Inc. she managed the deployment of company technology and WiFi connectivity to over 8,000 restaurants for their largest client, McDonald's Corporation. For Epylon Corporation she implemented a strategic sourcing program for the New York City Board of Education, and in the early stages of her career, she developed global marketing programs for Hyatt's international properties. Ms. Witt holds a Bachelor of Arts in Communications from University of California, San Diego, and a Master of Science in Integrated Marketing from Northwestern University

Ms. Witt can be contacted at 312-750-1234 or brigitta.witt@hyatt.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.