Editorial Board   Guest Author

Ms. Witt

Brigitta Witt

Global Head, Corporate Responsibility, Hyatt Hotels & Resorts

Brigitta Witt serves as global head, corporate responsibility for Hyatt. Ms. Witt is responsible for developing and implementing Hyatt's environmental stewardship, community engagement and disaster relief programs enterprise-wide; developing Hyatt's global corporate responsibility programs and policies; managing associate engagement and philanthropic programs; and reporting Hyatt's corporate responsibility results. Witt joined Hyatt in November 2007 as vice president, environmental affairs, where she was responsible for developing and implementing Hyatt's corporate sustainability programs worldwide. Prior to joining the company, Ms. Witt served as senior director of business development and general manager for GreenDimes, an organization dedicated to reducing the production and environmental impact associated with junk mail. Ms. Witt brings to Hyatt more than a decade of experience in marketing, change management and strategy consulting and has spent the greater part of her professional career developing and implementing large-scale programs and initiatives at a variety of organizations, ranging from global corporations and state governments to Silicon Valley start-ups. At Wayport, Inc. she managed the deployment of company technology and WiFi connectivity to over 8,000 restaurants for their largest client, McDonald's Corporation. For Epylon Corporation she implemented a strategic sourcing program for the New York City Board of Education, and in the early stages of her career, she developed global marketing programs for Hyatt's international properties. Ms. Witt holds a Bachelor of Arts in Communications from University of California, San Diego, and a Master of Science in Integrated Marketing from Northwestern University

Ms. Witt can be contacted at 312-750-1234 or brigitta.witt@hyatt.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.