Editorial Board   Guest Author

Mr. Hobbs

Harry Hobbs

Area Director of Engineering, InterContinental Hotels of San Francisco

Harry Hobbs, Area Director of Engineering for the InterContinental San Francisco and InterContinental Mark Hopkins, brings more than thirty years of experience to the hotels, leading building operations, environmental efficiency, capital improvements, waste diversion, water and energy conservation, and renewable power. After arriving in California, Mr. Hobbs held a number of executive positions with Marriot Hotels and Resorts including Chief Engineer and Director of Engineering. Within these roles, he managed all facets of maintenance, including direct project management of capital improvements, budgeting, security, and energy consumption. He also helped to develop the computerized maintenance management system that Marriott relied on for the twelve subsequent years. He was also responsible for installing several digital building automation systems. After sixteen years with Marriot Hotels and Resorts, Mr. Hobbs accepted a position with Johnson Controls at Sun Microsystems as the Facility Manager for the Menlo Park Campus. Later, he transitioned to the development team at the Santa Clara Campus. This eighty acre facility was the new corporate headquarters for the then booming Sun Microsystems. As the result of delivering a very successful campus opening, he was promoted to Senior Facilities Manager for the Western Region of the Sun account. Before joining the InterContinental Hotels of San Francisco, Mr. Hobbs also held positions at Titan Pharmaceuticals Inc., Marvell Semiconductor, and Able Building Maintenance. As Area Director of Engineering for the hotels, Mr. Hobbs is responsible for maintaining the day-to-day operations, general improvements, and energy conservation for both InterContinental properties in San Francisco. Since joining the team, he has been a leading force in sustainability efforts at the InterContinental San Francisco, which recently achieved U.S. Green Building Council LEED EBOM Gold certification (Leadership in Energy and Environmental Design for Existing Buildings: Operations & Maintenance). Mr. Hobbs is also a credentialed “Certified Facilities Manager” through the International Facilities Management Association.

Mr. Hobbs can be contacted at 888-811-4273 or harry.hobbs@ihg.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.