Editorial Board   Guest Author

Mr. Hobbs

Harry Hobbs

Area Director of Engineering, InterContinental Hotels of San Francisco

Harry Hobbs, Area Director of Engineering for the InterContinental San Francisco and InterContinental Mark Hopkins, brings more than thirty years of experience to the hotels, leading building operations, environmental efficiency, capital improvements, waste diversion, water and energy conservation, and renewable power. After arriving in California, Mr. Hobbs held a number of executive positions with Marriot Hotels and Resorts including Chief Engineer and Director of Engineering. Within these roles, he managed all facets of maintenance, including direct project management of capital improvements, budgeting, security, and energy consumption. He also helped to develop the computerized maintenance management system that Marriott relied on for the twelve subsequent years. He was also responsible for installing several digital building automation systems. After sixteen years with Marriot Hotels and Resorts, Mr. Hobbs accepted a position with Johnson Controls at Sun Microsystems as the Facility Manager for the Menlo Park Campus. Later, he transitioned to the development team at the Santa Clara Campus. This eighty acre facility was the new corporate headquarters for the then booming Sun Microsystems. As the result of delivering a very successful campus opening, he was promoted to Senior Facilities Manager for the Western Region of the Sun account. Before joining the InterContinental Hotels of San Francisco, Mr. Hobbs also held positions at Titan Pharmaceuticals Inc., Marvell Semiconductor, and Able Building Maintenance. As Area Director of Engineering for the hotels, Mr. Hobbs is responsible for maintaining the day-to-day operations, general improvements, and energy conservation for both InterContinental properties in San Francisco. Since joining the team, he has been a leading force in sustainability efforts at the InterContinental San Francisco, which recently achieved U.S. Green Building Council LEED EBOM Gold certification (Leadership in Energy and Environmental Design for Existing Buildings: Operations & Maintenance). Mr. Hobbs is also a credentialed “Certified Facilities Manager” through the International Facilities Management Association.

Mr. Hobbs can be contacted at 888-811-4273 or harry.hobbs@ihg.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.