Editorial Board   

Mr. Miller

Michael Miller

Chief Technology Officer, EZYield, a TravelClick Company

Michael Miller is a technology innovator with over 20 years of experience in advanced solution development across a variety of industries and platforms. He joined EZYield, a TravelClick company, as part of the leadership team in October 2010 and is responsible for the development and global implementation of its advanced enterprise-level infrastructure. Under Mr. Miller's technical direction, EZYield expanded its leadership role beyond being the pioneer of the world's first automated channel management technology. Its groundbreaking software-as-a-service solution has quickly become the hotel connectivity standard for revenue managers around the world. EZYield solutions significantly improve the revenue potential of hotel properties by offering integrated connectivity solutions that boost revenue and increase efficiencies by streamlining connections between hotel systems and booking channels. Today, EZYield has become the undisputed leader in integrated connectivity solutions for hotels, serving 4,000 hotels in 96 countries. Prior to his work with EZYield, Mr. Miller developed game changing products and applications for a range of world-class organizations. As a former senior engineer for the Walt Disney World Company in the 1990s, he is best known as one of the inventors of the Disney FastPass, a revolutionary queuing technology that has since become a staple at Disney theme parks around the world. He was also on the founding team of Leap Frog International, a popular line of interactive educational products. As an entrepreneur, he developed firmware that is currently used in U.S. military radar systems. Immediately prior to joining EZYield, Mr. Miller served as director of corporate IT for Compass Knowledge Group, a firm that provides sales and marketing services to nonprofit universities. Throughout his career, he delivers strategic innovation that helps companies achieve new levels of competitive advantage and customer service. Mr. Miller has a Bachelor's of Science degree in Electrical Engineering from Lehigh University.

Mr. Miller can be contacted at mimiller@travelclick.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.