Editorial Board   Guest Author

Ms. Hernandez

Cassie Hernandez

Director, The Spa at The Broadmoor

Ms. Cassie Hernandez is the director of The Spa at The Broadmoor, one of two Forbes Five Star Spas in Colorado. A Chicago native, Ms,Hernandez began her career with Estee Lauder Corporation as a beauty consultant in a busy Chicago department store before later going on to become a professional makeup artist at Mario Tricoci, an award-winning Chicago hair salon and day spa, working for several top daytime TV shows, including The Oprah Show and The Jenny Jones Show. From 1996 through 2009, Ms. Hernandez worked with Red Door Spa Holdings Company as General Manager of the Red Door Spa at the Wigwam Golf Resort in Litchfield Park, Arizona and later as a Regional Manager. In 2008, she was named one of the top ten spa directors in Arizona by Arizona Woman magazine. After working in the spa industry for several years, Ms. Hernandez developed a new love for the art of relaxation, beauty and pampering. Ms. Hernandez joined The Broadmoor in 2011 as the Spa Director. Hernandez helps maintain the spa's Forbes Five-Star rating. The Spa at The Broadmoor is one of the few spas across the country to adopt the completely natural and organic Australian-based spa line USpa. The entire USpa line is carried at the Spa and two of the most popular products are the Aloe Hydrant Gel and the Mandi Susu Bath, which are also used in spa treatments. For a true, Five Star Spa experience at The Broadmoor, the Lu'Lur Ceremony is recommended, a three-hour experience which includes a body scrub, body wrap and a body massage.

Ms. Hernandez can be contacted at 866-837-9520 or chernandez@broadmoor.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.