Editorial Board   Guest Author

Ms. Hernandez

Cassie Hernandez

Director, The Spa at The Broadmoor

Ms. Cassie Hernandez is the director of The Spa at The Broadmoor, one of two Forbes Five Star Spas in Colorado. A Chicago native, Ms,Hernandez began her career with Estee Lauder Corporation as a beauty consultant in a busy Chicago department store before later going on to become a professional makeup artist at Mario Tricoci, an award-winning Chicago hair salon and day spa, working for several top daytime TV shows, including The Oprah Show and The Jenny Jones Show. From 1996 through 2009, Ms. Hernandez worked with Red Door Spa Holdings Company as General Manager of the Red Door Spa at the Wigwam Golf Resort in Litchfield Park, Arizona and later as a Regional Manager. In 2008, she was named one of the top ten spa directors in Arizona by Arizona Woman magazine. After working in the spa industry for several years, Ms. Hernandez developed a new love for the art of relaxation, beauty and pampering. Ms. Hernandez joined The Broadmoor in 2011 as the Spa Director. Hernandez helps maintain the spa's Forbes Five-Star rating. The Spa at The Broadmoor is one of the few spas across the country to adopt the completely natural and organic Australian-based spa line USpa. The entire USpa line is carried at the Spa and two of the most popular products are the Aloe Hydrant Gel and the Mandi Susu Bath, which are also used in spa treatments. For a true, Five Star Spa experience at The Broadmoor, the Lu'Lur Ceremony is recommended, a three-hour experience which includes a body scrub, body wrap and a body massage.

Ms. Hernandez can be contacted at 866-837-9520 or chernandez@broadmoor.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.