Editorial Board   Guest Author

Ms. Hernandez

Cassie Hernandez

Director, The Spa at The Broadmoor

Ms. Cassie Hernandez is the director of The Spa at The Broadmoor, one of two Forbes Five Star Spas in Colorado. A Chicago native, Ms,Hernandez began her career with Estee Lauder Corporation as a beauty consultant in a busy Chicago department store before later going on to become a professional makeup artist at Mario Tricoci, an award-winning Chicago hair salon and day spa, working for several top daytime TV shows, including The Oprah Show and The Jenny Jones Show. From 1996 through 2009, Ms. Hernandez worked with Red Door Spa Holdings Company as General Manager of the Red Door Spa at the Wigwam Golf Resort in Litchfield Park, Arizona and later as a Regional Manager. In 2008, she was named one of the top ten spa directors in Arizona by Arizona Woman magazine. After working in the spa industry for several years, Ms. Hernandez developed a new love for the art of relaxation, beauty and pampering. Ms. Hernandez joined The Broadmoor in 2011 as the Spa Director. Hernandez helps maintain the spa's Forbes Five-Star rating. The Spa at The Broadmoor is one of the few spas across the country to adopt the completely natural and organic Australian-based spa line USpa. The entire USpa line is carried at the Spa and two of the most popular products are the Aloe Hydrant Gel and the Mandi Susu Bath, which are also used in spa treatments. For a true, Five Star Spa experience at The Broadmoor, the Lu'Lur Ceremony is recommended, a three-hour experience which includes a body scrub, body wrap and a body massage.

Ms. Hernandez can be contacted at 866-837-9520 or chernandez@broadmoor.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.