Editorial Board   Guest Author

Ms. Hernandez

Cassie Hernandez

Director, The Spa at The Broadmoor

Ms. Cassie Hernandez is the director of The Spa at The Broadmoor, one of two Forbes Five Star Spas in Colorado. A Chicago native, Ms,Hernandez began her career with Estee Lauder Corporation as a beauty consultant in a busy Chicago department store before later going on to become a professional makeup artist at Mario Tricoci, an award-winning Chicago hair salon and day spa, working for several top daytime TV shows, including The Oprah Show and The Jenny Jones Show. From 1996 through 2009, Ms. Hernandez worked with Red Door Spa Holdings Company as General Manager of the Red Door Spa at the Wigwam Golf Resort in Litchfield Park, Arizona and later as a Regional Manager. In 2008, she was named one of the top ten spa directors in Arizona by Arizona Woman magazine. After working in the spa industry for several years, Ms. Hernandez developed a new love for the art of relaxation, beauty and pampering. Ms. Hernandez joined The Broadmoor in 2011 as the Spa Director. Hernandez helps maintain the spa's Forbes Five-Star rating. The Spa at The Broadmoor is one of the few spas across the country to adopt the completely natural and organic Australian-based spa line USpa. The entire USpa line is carried at the Spa and two of the most popular products are the Aloe Hydrant Gel and the Mandi Susu Bath, which are also used in spa treatments. For a true, Five Star Spa experience at The Broadmoor, the Lu'Lur Ceremony is recommended, a three-hour experience which includes a body scrub, body wrap and a body massage.

Ms. Hernandez can be contacted at 866-837-9520 or chernandez@broadmoor.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.