Editorial Board   Guest Author

Mr. Murphy

Wade Murphy

Executive Chef, The Lodge at Doonbeg

Wade Murphy is Executive Chef at The Lodge at Doonbeg in County Clare, Ireland. A self-proclaimed “modern Irish chef” who dazzles with creative twists on the traditional cuisine of his homeland, Murphy brings native sensibility and two decades of regional and international experience to County Clare. He is responsible for all culinary operations at the 5-star hotel and golf resort, including menu creation at The Long Room, Darby's Bar, the Tea Room and the Member's Bar, as well for in-suite dining and catering. With Chef Murphy's fresh, native influence on the menu, guests of The Lodge at Doonbeg savor a true taste of Ireland with distinctively personal and contemporary twists. A native of coastal Wexford who has traveled and worked professionally all over the world, Chef Murphy was drawn into the culinary field by his grandmother, a prominent local cook who served as a mentor throughout his youth. Utilizing fresh, locally sourced ingredients, Chef Murphy takes the traditional elements of the Irish diet over the top. “I put a lot of gra into my food,” he says, which is Gaelic for “love” to express the passion with which he approaches his dishes. Salmon and cod from County Clare; Burren beef and lamb from nearby Montgomery Farms; local Irish cheeses; and seasonal herbs, heirloom tomatoes and organic lettuce grown in greenhouses at The Lodge at Doonbeg crowd Murphy's kitchen, suffusing menus with an authenticity that appeals to refined gourmets and adventurous foodies. Guests can also expect superb fish-and-chips—everybody's favorite, and Chef Murphy's, too—throughout the week. With a flair for food preparation and attentive service, Chef Murphy's history at award-winning restaurants primed him for working with Consulting Chef Tom Colicchio at The Lodge at Doonbeg. Chef Murphy's talents have not gone unnoticed: He was named “Best Chef in Connaught” in the 2009 Food & Wine Magazine Irish Restaurant Awards and among the Top 20 Irish Chefs rated by Food & Wine Magazine in 2010. Chef Murphy joined The Lodge at Doonbeg following a noteworthy run at the critically acclaimed Salt Restaurant at Lisloughrey Lodge in Cong, Ireland. From 2005-2007, he was Restaurant Chef and Banqueting Chef at Four Seasons Hotel Chicago and, before that, Sous Chef at Four Seasons Hotel Dublin. He also oversaw the openings of Four Seasons hotels in Sharm El Sheik, Egypt and London. Chef Murphy trained at D.I.T Cathal Brugha Street while apprenticing in Gorey and Dublin, and later relocated to London where he worked in hotels and restaurants. An avid golfer who feels fortunate to be stationed near the Greg Norman-designed championship links that anchor The Lodge at Doonbeg, he resides in County Clare.

Mr. Murphy can be contacted at 353 65 9055600 or info@doonbeglodge.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.