Editorial Board   Guest Author

Mr. Miller

Greg Miller

Executive Vice President of Operations, Enchantment Group

Greg Miller is Executive Vice President of Operationsfor Enchantment Group. He oversees strategic direction, performance, and operations for the brand. As an industry innovator and trusted leader in the management of hotels, resorts, residential communities, destination spas, and golf courses, Enchantment Group oversees an impressive portfolio of award-winning properties including Enchantment Resort, Mii amo and Seven Canyons Golf Club, all located in Sedona, AZ; the Tides Inn and Golden Eagle Golf Club in Irvington, VA; and The Cove, Eleuthera, in the Bahamas. He has expertise in operating, branding, renovating, and opening distinctive properties. He recently held the position of Vice President and Area Managing Director for Destination Hotels & Two Roads Hospitality. Mr. Miller's scope of work included overseeing property performance for over ten of the Southwest's most recognized luxury independent hotels and resorts, owner relations, strategic direction, acquisition, and management contract opportunities. Over the course of his career, Mr. Miller has also served as the General Manager of the Royal Palms Resort & Spa, The Hermosa Inn and in various executive positions with Hyatt Hotels & Resorts in the United States and Caribbean. Mr. Miller resides in Scottsdale with his wife Celeste and is the proud father of two daughters. He is an active member of several local committees including Arizona Lodging & Tourism Association, Greater Phoenix Convention & Visitors Bureau Board of Directors, Valley Hotel & Resort Association and with the American Hotel & Lodging Association Resort Committee. Mr. Miller has also received notable recognition in the industry including being named to the Arizona Lodging & Tourism Association Hall of Fame and being awarded Hospitality Sales & Marketing Association International Hotelier of the Year.

Please visit http://www.enchantmentgroup.com for more information.

Mr. Miller can be contacted at 602-819-2446 or gcea@cox.net

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.