Editorial Board   Guest Author

Ms. Mearns

Kate Mearns

Spa Director, The Spa of Colonial Williamsburg

Kate Mearns has spent the past 16 years sharing her beliefs that the spa experience should be primarily about one's wellness. Ms. Mearns' conviction fits perfectly within the philosophy upon which The Spa of Colonial Williamsburg was created - a continuum of wellness. With spa experiences based on historical wellness practices from the past five centuries and into today, the Spa relates the ongoing process of individual health through time, blending inspiration from colonial, African and American Indian wellness practices, and influencing subsequent generations. Ms. Mearns began her career in the industry more than a decade ago, when it was in its relative infancy, at the Coolfont Resort & Spa in West Virginia and later moved to Williamsburg, Virginia to open The Spa at the Kingsmill Resort. In her early days, she worked closely with one of the founding members of the International Spa Association (ISPA) and became involved with the distinguished organization. Ms. Mearns would ultimately serve on the Board of Directors, from 2001 - 2006, spending the last two years as Chairman. From her involvement with ISPA, Ms. Mearns has had various opportunities to represent the spa industry. She's been featured on the Travel Channel, spoken on spa trends and research in international locales such as Bangkok and Singapore, and has written numerous articles for spa and fitness industry publications. Working with and learning from others, especially on an international level, has been what inspires her to grow in her profession. Ms. Mearns believes that indigenous treatments will continue to grow in popularity in the future; something The Spa of Colonial Williamsburg has already incorporated into its menu.

Ms. Mearns can be contacted at 757-220-7720 or kmearns@cwf.org

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.