Editorial Board   Guest Author

Mr. Nadel

Scott Nadel

Chief Operating Officer, DMC Hotels/Dhillon Management

Scott Nadel has served as Chief Operating Officer of DMC Hotels/Dhillon Management. He has functioned as Director since 2007. Mr. Nadel is a 20 year hotel industry veteran with in-depth experience with branded hotel affiliations, independent resorts, as well as, Food & Beverage Operations. As a second generation hotelier, Mr. Nadel combines old world values with progressive business strategies. As COO of the company, Mr. Nadel was responsible for the oversight of twenty branded hotel operations, the company's strategic objectives, asset capitalization and partnership relations. During his tenure as COO, he has implemented vision for development strategies, policies and procedures. Mr. Nadel has maximized the corporation's revenues, and administered the implementation of marketing plans, sales strategies, budget and forecasts at the corporate, regional and business levels. Key responsibilities included achievement of revenue and profitability goals, staff development and quality assurance of overall product and service quality. Mr. Nadel has a progressive career spanning more than 20 years with several other hotel groups. He has opened hotels as Regional Director of Operations with LaQuinta Inn & Suites. He also served as General Manager in several brands such as Hampton Inns, Park Inn & Suites by Carlson, Villa Royale, Country Inn & Suites, Residence Inn by Marriott and the Sun Ridge Resort.

Mr. Nadel can be contacted at 601-299-3722 or nadelscott@gmail.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.