Editorial Board   Guest Author

Mr. Nadel

Scott Nadel

Chief Operating Officer, DMC Hotels/Dhillon Management

Scott Nadel has served as Chief Operating Officer of DMC Hotels/Dhillon Management. He has functioned as Director since 2007. Mr. Nadel is a 20 year hotel industry veteran with in-depth experience with branded hotel affiliations, independent resorts, as well as, Food & Beverage Operations. As a second generation hotelier, Mr. Nadel combines old world values with progressive business strategies. As COO of the company, Mr. Nadel was responsible for the oversight of twenty branded hotel operations, the company's strategic objectives, asset capitalization and partnership relations. During his tenure as COO, he has implemented vision for development strategies, policies and procedures. Mr. Nadel has maximized the corporation's revenues, and administered the implementation of marketing plans, sales strategies, budget and forecasts at the corporate, regional and business levels. Key responsibilities included achievement of revenue and profitability goals, staff development and quality assurance of overall product and service quality. Mr. Nadel has a progressive career spanning more than 20 years with several other hotel groups. He has opened hotels as Regional Director of Operations with LaQuinta Inn & Suites. He also served as General Manager in several brands such as Hampton Inns, Park Inn & Suites by Carlson, Villa Royale, Country Inn & Suites, Residence Inn by Marriott and the Sun Ridge Resort.

Mr. Nadel can be contacted at 601-299-3722 or nadelscott@gmail.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.