Editorial Board   Guest Author

Mr. Nadel

Scott Nadel

Chief Operating Officer, DMC Hotels/Dhillon Management

Scott Nadel has served as Chief Operating Officer of DMC Hotels/Dhillon Management. He has functioned as Director since 2007. Mr. Nadel is a 20 year hotel industry veteran with in-depth experience with branded hotel affiliations, independent resorts, as well as, Food & Beverage Operations. As a second generation hotelier, Mr. Nadel combines old world values with progressive business strategies. As COO of the company, Mr. Nadel was responsible for the oversight of twenty branded hotel operations, the company's strategic objectives, asset capitalization and partnership relations. During his tenure as COO, he has implemented vision for development strategies, policies and procedures. Mr. Nadel has maximized the corporation's revenues, and administered the implementation of marketing plans, sales strategies, budget and forecasts at the corporate, regional and business levels. Key responsibilities included achievement of revenue and profitability goals, staff development and quality assurance of overall product and service quality. Mr. Nadel has a progressive career spanning more than 20 years with several other hotel groups. He has opened hotels as Regional Director of Operations with LaQuinta Inn & Suites. He also served as General Manager in several brands such as Hampton Inns, Park Inn & Suites by Carlson, Villa Royale, Country Inn & Suites, Residence Inn by Marriott and the Sun Ridge Resort.

Mr. Nadel can be contacted at 601-299-3722 or nadelscott@gmail.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.