Editorial Board   Guest Author

Ms. DeOrsey

Kimberly DeOrsey

Spa & Fitness Director, Omphoy Resort

Kimberly DeOrsey spa career began in 1992 as an Intern at PGA National Resort & Spa, one of the pioneer Resort Spa's in the Country. She worked with the opening-management team for The Spa at PGA National (Palm Beach Gardens, Florida). Based on her accomplishments and reputation, Ms. DeOrsey was recently recruited as Spa Director for the 2012 US Resort Spa Ranked Number One Best by Conde Nast Traveler Readers, The Spa at The Omphoy in Palm Beach, FL. Other prior career accomplishments include spa leadership positions at a couple of other prestigious Resorts and Spas across the country: • Boca Raton Resort and Club, a Waldorf Astoria Resort (Boca Raton, Florida) • The Spa At The Atlantic Hotel ( Ft. Lauderdale, Florida) • The Spa at The Tesoro Club (Port St. Lucie, Florida) • The Spa at International Polo Club (Wellington, Florida) • The Spa at Mar-A-Lago Club (Palm Beach, Florida) • The St. Regis Monarch Beach Resort and Spa (Dana Point, California) • Westin Diplomat Country Club & Spa (Hollywood, Florida) • Nemacolin Woodlands Resort & Spa (Farmington, Pennsylvania) Ms. DeOrsey is a highly sought after and respected spa director due to her unusual combination of talents and accomplishments. Behind her elegant and stunning, bright-eyed, personable exterior is a deeply caring, intuitive, versatile and visionary spa leader. She is admired for her commitment to integrating cutting-edge holistic treatments into the spa environment, for always putting the guests first, ensuring exceptional guest experiences and repeat clients along with an unrelenting commitment to profitability. In addition to her hands-on leadership, Ms. DeOrsey has served as consultant to hotel companies. She also served on the Starwood North American Spa Counsel and provided Spa Advisory Task Force efforts for hotel companies. Ms. DeOrsey is a graduate of Central Michigan University and received a Bachelor of Science Degree is Commercial Recreation and Facility Management, and a Minor in Advertisement. She is a 15-year member of ISPA.

Ms. DeOrsey can be contacted at 561-585-8116 or kdeorsey@omphoy.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.