Editorial Board   Guest Author

Mr. Stuart-Hill

Trevor Stuart-Hill

President & Founder, Revenue Matters

Trevor Stuart-Hill is the founder and currently serves as president of Revenue Matters. He sets the cultural course, provides the strategic direction and oversees the performance for each of Revenue Matters' operating groups. He believes that superior asset value is directly supported through top-line performance.

A proponent of sharing knowledge with others, Mr. Stuart-Hill is often tapped by global hotel associations and executive groups to share his expertise in hospitality revenue management. He co-authored the first college-level textbook on the subject of revenue management for hotels and resorts. It is currently being used for teaching this discipline at colleges and universities around the world. He was a founding member of the Hospitality Sales & Marketing Association International's (HSMAI) Revenue Management Advisory Board and is an active member of the International Society of Hospitality Consultants (ISHC). Mr. Stuart-Hill has been recognized by HSMAI as one of the hospitality industry's top 25 minds in sales and marketing.

Mr. Stuart-Hill has experience in many facets of the travel and hospitality industry including front office, food and beverage, cruise and tour operations, corporate travel management, charter flight operations and travel technology. Prior to forming Revenue Matters in 2009, Mr. Stuart-Hill was primarily responsible the account management function for the Americas region at Sabre Hospitality Solutions. During his tenure at Sabre, he was involved in strategic development of revenue management and customer relationship management solutions.

Together with his wife Kathryn, he has either worked in or explored over sixty countries. An avid golfer, photographer and commercial pilot, Mr. Stuart-Hill resides in Parker Colorado.

Please visit http://www.revenuematters.com for more information.

Mr. Stuart-Hill can be contacted at +1 303-690-9116 or Trevor@RevenueMatters.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.