Editorial Board   Guest Author

Mr. Stuart-Hill

Trevor Stuart-Hill

President & Founder, Revenue Matters

Trevor Stuart-Hill is the founder and currently serves as president of Revenue Matters. He sets the cultural course, provides the strategic direction and oversees the performance for each of Revenue Matters' operating groups. He believes that superior asset value is directly supported through top-line performance.

A proponent of sharing knowledge with others, Mr. Stuart-Hill is often tapped by global hotel associations and executive groups to share his expertise in hospitality revenue management. He co-authored the first college-level textbook on the subject of revenue management for hotels and resorts. It is currently being used for teaching this discipline at colleges and universities around the world. He was a founding member of the Hospitality Sales & Marketing Association International's (HSMAI) Revenue Management Advisory Board and is an active member of the International Society of Hospitality Consultants (ISHC). Mr. Stuart-Hill has been recognized by HSMAI as one of the hospitality industry's top 25 minds in sales and marketing.

Mr. Stuart-Hill has experience in many facets of the travel and hospitality industry including front office, food and beverage, cruise and tour operations, corporate travel management, charter flight operations and travel technology. Prior to forming Revenue Matters in 2009, Mr. Stuart-Hill was primarily responsible the account management function for the Americas region at Sabre Hospitality Solutions. During his tenure at Sabre, he was involved in strategic development of revenue management and customer relationship management solutions.

Together with his wife Kathryn, he has either worked in or explored over sixty countries. An avid golfer, photographer and commercial pilot, Mr. Stuart-Hill resides in Parker Colorado.

Please visit http://www.revenuematters.com for more information.

Mr. Stuart-Hill can be contacted at +1 303-690-9116 or Trevor@RevenueMatters.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.