Editorial Board   Guest Author

Mr. York

Cory York

Chef de Cuisine, Deep Blu Seafood Grille

As a Mississippi native, Chef York began his culinary career as Saucier in a French bistro. Finding a true passion in his work he attended the Pennsylvania Institute of Culinary Arts in Pittsburgh, PA., where he was mentored by Master Chef Deter Kessling. Upon graduation, Chef York traveled to the Big Island of Hawaii where he found his Pan Asian flair, staging at Roy Yamaguchi's restaurant in the Hilton at Waikoloa Village. Upon his return to the mainland, Chef York opened the Oceanaire Seafood Room in Charlotte, North Carolina as Executive Chef, where he developed and pursued his passion for working with seafood. After relocating to Greenville, South Carolina, he joined Nantucket Seafood Grill as Executive Chef and operating partner. Here he was able to develop a signature cooking style, using Charleston flair with a French twist. After moving to Orlando, Chef York first joined the Grand Bohemian Hotel as Chef de Cuisine, preparing menus for rock stars to NBA all stars. Chef Cory York is now the chef de cuisine for deep blu seafood grille, the signature restaurant at the new Wyndham Grand Orlando Resort Bonnet Creek, where he is infusing his Pan Asian style with an American modern twist. The one-of-a-kind experience at deep blu seafood grille features a Top Catch menu of six to eight of the day's best selections with no more than 36 hours between line and plate, handcrafted sushi, 1855 Brand Premium Black Angus Beef, creative cocktails and more. Chef York and the entire deep blu seafood grille staff he oversees are committed to providing guests with the freshest seafood, harvested utilizing sustainable methods only, flawlessly executed in the restaurant's open-air kitchen and served in a manner that allows fresh taste and natural beauty of the ingredients to shine through. The restaurant serves dinner and special events upon request with a private dining room for up to 24 guests. The Wyndham Grand Orlando Resort Bonnet Creek, located at 14651 Chelonia Parkway inside the Walt Disney World Resort gates, boasts 400 rooms and suites, 25,000 square feet of flexible meeting space, five food and beverage outlets, a zero-entry pool, access to a 18-hole championship golf course and Blue Harmony™ spa. It joins the prestigious Wyndham Grand® Collection, an ensemble of distinguished hotels within the Wyndham Hotels and Resorts® brand that represent one-of-a-kind experiences in key destinations with refined accommodations, attentive service and relaxed surroundings. The hotel is managed by Wyndham Hotel Management, Inc.

Mr. York can be contacted at 877-999-3223 or cyork@wyndham.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.