Editorial Board   Guest Author

Mr. York

Cory York

Chef de Cuisine, Deep Blu Seafood Grille

As a Mississippi native, Chef York began his culinary career as Saucier in a French bistro. Finding a true passion in his work he attended the Pennsylvania Institute of Culinary Arts in Pittsburgh, PA., where he was mentored by Master Chef Deter Kessling. Upon graduation, Chef York traveled to the Big Island of Hawaii where he found his Pan Asian flair, staging at Roy Yamaguchi's restaurant in the Hilton at Waikoloa Village. Upon his return to the mainland, Chef York opened the Oceanaire Seafood Room in Charlotte, North Carolina as Executive Chef, where he developed and pursued his passion for working with seafood. After relocating to Greenville, South Carolina, he joined Nantucket Seafood Grill as Executive Chef and operating partner. Here he was able to develop a signature cooking style, using Charleston flair with a French twist. After moving to Orlando, Chef York first joined the Grand Bohemian Hotel as Chef de Cuisine, preparing menus for rock stars to NBA all stars. Chef Cory York is now the chef de cuisine for deep blu seafood grille, the signature restaurant at the new Wyndham Grand Orlando Resort Bonnet Creek, where he is infusing his Pan Asian style with an American modern twist. The one-of-a-kind experience at deep blu seafood grille features a Top Catch menu of six to eight of the day's best selections with no more than 36 hours between line and plate, handcrafted sushi, 1855 Brand Premium Black Angus Beef, creative cocktails and more. Chef York and the entire deep blu seafood grille staff he oversees are committed to providing guests with the freshest seafood, harvested utilizing sustainable methods only, flawlessly executed in the restaurant's open-air kitchen and served in a manner that allows fresh taste and natural beauty of the ingredients to shine through. The restaurant serves dinner and special events upon request with a private dining room for up to 24 guests. The Wyndham Grand Orlando Resort Bonnet Creek, located at 14651 Chelonia Parkway inside the Walt Disney World Resort gates, boasts 400 rooms and suites, 25,000 square feet of flexible meeting space, five food and beverage outlets, a zero-entry pool, access to a 18-hole championship golf course and Blue Harmony™ spa. It joins the prestigious Wyndham Grand® Collection, an ensemble of distinguished hotels within the Wyndham Hotels and Resorts® brand that represent one-of-a-kind experiences in key destinations with refined accommodations, attentive service and relaxed surroundings. The hotel is managed by Wyndham Hotel Management, Inc.

Mr. York can be contacted at 877-999-3223 or cyork@wyndham.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.