Editorial Board   Guest Author

Mr. Gervais

Mathias Gervais

Executive Chef, The Setai, Miami Beach

Mathias Gervais, Executive Chef at The Setai, Miami Beach, is a prodigy in the world of fine cuisine. As one of the youngest chefs to make a splash on Miami's burgeoning culinary scene, Chef Gervais brings an extensive history of fine dining experience to The Setai. Chef Gervais has an impressive resume that rivals the credentials of the most recognized chefs in the world with international culinary experience at five Michelin star-rated restaurants in France, Italy and Monaco. Holding Chef de Cuisine and Executive Sous Chef positions in the world's top kitchens, Chef Gervais honed his culinary skills working alongside renowned chefs including Annie Feolde at three Michelin star rated L'Enoteca Pincchiorri in Florence, as well as Joël Robuchon, Christophe Cussac and Takeo Yamazaki at the Hotel Metropole in Monte Carlo, Monaco, in the hotel's one and two Michelin star rated restaurants. Chef Gervais, who is originally from the south of France, specializes in a mix of French, Italian and Japanese cuisines with a focus on traditional gastronomic Japanese flavors. As Executive Chef of The Setai, Chef Gervais focuses on the hotel's foundation of Asian simplicity embracing an uncomplicated approach to the dining experience that creatively combines flavors while showcasing the singular quality of ingredients. His fundamental understanding of the hotel's Far East- and European-inspired offerings sets the stage for the creation of innovative concepts using every tool in his culinary repertoire, including the wok, steamer, tandoor and rotisserie. Chef Gervais travels to Japan frequently to visit family and friends where his interest in Asian-inspired cuisine transformed into a passion evident in his culinary style.

Please visit http://www.thesetaihotel.com for more information.

Mr. Gervais can be contacted at 305-520-6000 or mgervais@thesetaihotel.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.