Editorial Board   Guest Author

Mr. Gervais

Mathias Gervais

Executive Chef, The Setai, Miami Beach

Mathias Gervais, Executive Chef at The Setai, Miami Beach, is a prodigy in the world of fine cuisine. As one of the youngest chefs to make a splash on Miami's burgeoning culinary scene, Chef Gervais brings an extensive history of fine dining experience to The Setai. Chef Gervais has an impressive resume that rivals the credentials of the most recognized chefs in the world with international culinary experience at five Michelin star-rated restaurants in France, Italy and Monaco. Holding Chef de Cuisine and Executive Sous Chef positions in the world's top kitchens, Chef Gervais honed his culinary skills working alongside renowned chefs including Annie Feolde at three Michelin star rated L'Enoteca Pincchiorri in Florence, as well as Joël Robuchon, Christophe Cussac and Takeo Yamazaki at the Hotel Metropole in Monte Carlo, Monaco, in the hotel's one and two Michelin star rated restaurants. Chef Gervais, who is originally from the south of France, specializes in a mix of French, Italian and Japanese cuisines with a focus on traditional gastronomic Japanese flavors. As Executive Chef of The Setai, Chef Gervais focuses on the hotel's foundation of Asian simplicity embracing an uncomplicated approach to the dining experience that creatively combines flavors while showcasing the singular quality of ingredients. His fundamental understanding of the hotel's Far East- and European-inspired offerings sets the stage for the creation of innovative concepts using every tool in his culinary repertoire, including the wok, steamer, tandoor and rotisserie. Chef Gervais travels to Japan frequently to visit family and friends where his interest in Asian-inspired cuisine transformed into a passion evident in his culinary style.

Please visit http://www.thesetaihotel.com for more information.

Mr. Gervais can be contacted at 305-520-6000 or mgervais@thesetaihotel.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.