Editorial Board   Guest Author

Mr. Gervais

Mathias Gervais

Executive Chef, The Setai, Miami Beach

Mathias Gervais, Executive Chef at The Setai, Miami Beach, is a prodigy in the world of fine cuisine. As one of the youngest chefs to make a splash on Miami's burgeoning culinary scene, Chef Gervais brings an extensive history of fine dining experience to The Setai. Chef Gervais has an impressive resume that rivals the credentials of the most recognized chefs in the world with international culinary experience at five Michelin star-rated restaurants in France, Italy and Monaco. Holding Chef de Cuisine and Executive Sous Chef positions in the world's top kitchens, Chef Gervais honed his culinary skills working alongside renowned chefs including Annie Feolde at three Michelin star rated L'Enoteca Pincchiorri in Florence, as well as Joël Robuchon, Christophe Cussac and Takeo Yamazaki at the Hotel Metropole in Monte Carlo, Monaco, in the hotel's one and two Michelin star rated restaurants. Chef Gervais, who is originally from the south of France, specializes in a mix of French, Italian and Japanese cuisines with a focus on traditional gastronomic Japanese flavors. As Executive Chef of The Setai, Chef Gervais focuses on the hotel's foundation of Asian simplicity embracing an uncomplicated approach to the dining experience that creatively combines flavors while showcasing the singular quality of ingredients. His fundamental understanding of the hotel's Far East- and European-inspired offerings sets the stage for the creation of innovative concepts using every tool in his culinary repertoire, including the wok, steamer, tandoor and rotisserie. Chef Gervais travels to Japan frequently to visit family and friends where his interest in Asian-inspired cuisine transformed into a passion evident in his culinary style.

Please visit http://www.thesetaihotel.com for more information.

Mr. Gervais can be contacted at 305-520-6000 or mgervais@thesetaihotel.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.