Editorial Board   Guest Author

Mr. Karpinski

Peter Karpinski

Partner, Sage Hospitality

Peter Karpinski is the creative entrepreneurial force behind both Sage Restaurant Group and Sage Hospitality. SRG is a successful Denver-based enterprise developing independent restaurants that break the mold of traditional hotel dining, while Sage Hospitality is one of the country's largest hotel management and development companies with a specialization in lifestyle and luxury properties. Through Mr. Karpinski's bold thought leadership, he has launched eleven award-winning Sage Restaurant Group concepts, all located adjacent to Sage Hospitality properties. In both roles, Mr. Karpinski leads lifestyle-focused real estate development projects and curates overall brand development, ownership, and management platforms. His entrepreneurship, unrivaled hospitality experience, and business ethics intertwine and pave the way for the continued growth of each company. With plans to duplicate core brands and launch new, unique concepts, 2017 promises to be Sage's most significant year yet. Mr. Karpinski will help lead the company's Dairy Block project in downtown Denver, introducing a full city block redevelopment featuring The Maven, a new urban upscale hotel brand, a second location of Kachina Southwestern Grill, a new bar called Poka Lola Social Club, and Class A office and retail space. Denver will also welcome a fourth location of SRG's modern steakhouse brand, Urban Farmer. Additionally, Mr. Karpinski and his team will launch two highly anticipated concepts in 2017; Bower Bird Coffee, and The Emporium Kitchen & Wine Market in the Fort Collins, CO and Savannah, GA markets. Most recently, he opened the award-winning Halcyon Hotel and second location of Departure restaurant in Denver to rave reviews.   An alum of Cornell University's School of Hotel Administration, Mr. Karpinski has gained national praise from prominent hospitality-based publications such as Food & Wine's “40 Big Food Thinkers, 40 and Under,” Nation's Restaurant News' “Power List”, and Restaurant Hospitality. Mr. Karpinski has also been recognized by influential business media including Forbes, Market Watch, CNN Money, and Denver Business Journal's “40 Under 40 Top Business Professionals”, and has appeared on Food Network's “Chef Wanted with Anne Burrell”.

Mr. Karpinski can be contacted at 303-405-8394 or peter.karpinski@sagerestaurantgroup.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.