Editorial Board   Guest Author

Mr. Karpinski

Peter Karpinski

Partner, Sage Hospitality

Peter Karpinski is the creative entrepreneurial force behind both Sage Restaurant Group and Sage Hospitality. SRG is a successful Denver-based enterprise developing independent restaurants that break the mold of traditional hotel dining, while Sage Hospitality is one of the country's largest hotel management and development companies with a specialization in lifestyle and luxury properties. Through Mr. Karpinski's bold thought leadership, he has launched eleven award-winning Sage Restaurant Group concepts, all located adjacent to Sage Hospitality properties. In both roles, Mr. Karpinski leads lifestyle-focused real estate development projects and curates overall brand development, ownership, and management platforms. His entrepreneurship, unrivaled hospitality experience, and business ethics intertwine and pave the way for the continued growth of each company. With plans to duplicate core brands and launch new, unique concepts, 2017 promises to be Sage's most significant year yet. Mr. Karpinski will help lead the company's Dairy Block project in downtown Denver, introducing a full city block redevelopment featuring The Maven, a new urban upscale hotel brand, a second location of Kachina Southwestern Grill, a new bar called Poka Lola Social Club, and Class A office and retail space. Denver will also welcome a fourth location of SRG's modern steakhouse brand, Urban Farmer. Additionally, Mr. Karpinski and his team will launch two highly anticipated concepts in 2017; Bower Bird Coffee, and The Emporium Kitchen & Wine Market in the Fort Collins, CO and Savannah, GA markets. Most recently, he opened the award-winning Halcyon Hotel and second location of Departure restaurant in Denver to rave reviews.   An alum of Cornell University's School of Hotel Administration, Mr. Karpinski has gained national praise from prominent hospitality-based publications such as Food & Wine's “40 Big Food Thinkers, 40 and Under,” Nation's Restaurant News' “Power List”, and Restaurant Hospitality. Mr. Karpinski has also been recognized by influential business media including Forbes, Market Watch, CNN Money, and Denver Business Journal's “40 Under 40 Top Business Professionals”, and has appeared on Food Network's “Chef Wanted with Anne Burrell”.

Mr. Karpinski can be contacted at 303-405-8394 or peter.karpinski@sagerestaurantgroup.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.