Editorial Board   Guest Author

Mr. Adams

Skip Adams

Director of Food & Beverage, Windsor Court Hotel

Skip Adams is not your average Food & Beverage Director. Skip's unique style and zest for life are transferred into everything he has accomplished and envisioned for the bright future of the Windsor Court Hotel. Mr. Adams was born and raised by a family of farmers in Hoschton, Georgia and moved to New Orleans to work for the Windsor Court after many years of cherishing the city from afar. Mr. Adams is responsible for maintaining the premier level of service in all of the Windsor Court Hotel's food and beverage outlets, including The Grill Room, the Polo Club Lounge, Le Salon, suite service and all banquet, special event and catering facilities. He oversees over 150 employees. Mr. Adams has worked in food and beverage management for over 10 years. Prior to joining the Windsor Court, he worked for Noble Investments in Atlanta and Raleigh as a Food and Beverage Director for multiple hotels and restaurants. Before that he honed his skills at Chateau Elan Winery and Resort right outside of Atlanta. He has also owned a portion of a farm in Georgia known as Serenity Farms where he harvested silver queen corn that was sold to local restaurants and farmer's markets. “Locally grown produce has always been important to my family as both food source as well as economic provider. My family history in Georgia agriculture started with King Cotton and never diminished. I try to preserve some of my heritage and love of the south through my own practices,” he said. In his free time, Mr. Adams practices urban farming in the historic Treme neighborhood. He harvests seasonal herbs, spices, fruits and vegetables that he uses both for home cooking and sharing with his friends and neighbors. Mr. Adams also sponsors the Museum of the American Cocktail through the Windsor Court Hotel. His profession often translates into a pastime as he is often found brewing his own beer or scouring the city for the next pearl of information regarding the history of cocktail or beer culture in New Orleans.

Mr. Adams can be contacted at 504-596-4623 or Sadams@windsorcourthotel.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.