Editorial Board   Guest Author

Mr. Adams

Skip Adams

Director of Food & Beverage, Windsor Court Hotel

Skip Adams is not your average Food & Beverage Director. Skip's unique style and zest for life are transferred into everything he has accomplished and envisioned for the bright future of the Windsor Court Hotel. Mr. Adams was born and raised by a family of farmers in Hoschton, Georgia and moved to New Orleans to work for the Windsor Court after many years of cherishing the city from afar. Mr. Adams is responsible for maintaining the premier level of service in all of the Windsor Court Hotel's food and beverage outlets, including The Grill Room, the Polo Club Lounge, Le Salon, suite service and all banquet, special event and catering facilities. He oversees over 150 employees. Mr. Adams has worked in food and beverage management for over 10 years. Prior to joining the Windsor Court, he worked for Noble Investments in Atlanta and Raleigh as a Food and Beverage Director for multiple hotels and restaurants. Before that he honed his skills at Chateau Elan Winery and Resort right outside of Atlanta. He has also owned a portion of a farm in Georgia known as Serenity Farms where he harvested silver queen corn that was sold to local restaurants and farmer's markets. “Locally grown produce has always been important to my family as both food source as well as economic provider. My family history in Georgia agriculture started with King Cotton and never diminished. I try to preserve some of my heritage and love of the south through my own practices,” he said. In his free time, Mr. Adams practices urban farming in the historic Treme neighborhood. He harvests seasonal herbs, spices, fruits and vegetables that he uses both for home cooking and sharing with his friends and neighbors. Mr. Adams also sponsors the Museum of the American Cocktail through the Windsor Court Hotel. His profession often translates into a pastime as he is often found brewing his own beer or scouring the city for the next pearl of information regarding the history of cocktail or beer culture in New Orleans.

Mr. Adams can be contacted at 504-596-4623 or Sadams@windsorcourthotel.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.