Editorial Board   Guest Author

Ms. Smith

Carrianne Smith

Director of Sales & Marketing, The Sheraton Seattle Hotel, Starwood Hotels

Carrianne Smith is a leader in the Pacific Northwest hospitality industry. She has held her current role as director of sales and marketing at the Sheraton Seattle Hotel for seven years, where her accumulated knowledge and experience from hotel locations across the U.S. brings immense value to the hotel. Ms. Smith's expertise for hotel management and hospitality ranges from her position as the director of sales at the Sheraton Boston Hotel, where she led her sales team to the Starwood “Team Hot” of the Year Award in 2003; director of marketing at Wyndham Andover and Wyndham Burlington in Massachusetts and sales manager at the Renaissance Hotel in Seattle. In her 10 year tenure with Starwood properties, Ms. Smith has been nominated six times for Sales Team of the Year, winning the honor in 2008, and has twice been nominated for Sales Leader of the Year. After graduating Southern Illinois University, her career began as a front office manager at Wyndham Lisle/Naperville and as a catering manager at Wyndham SeaTac. Ms. Smith is a member of Meeting Professionals International and the Professional Convention Management Association, where she served as co-chair for the marketing and promotions committee for the 2008 PMCA Annual Meeting. She is a repeat guest speaker at Cornell, Johnson & Wales and Northeastern University, and prior to moving to Seattle, she served as a member of the Boston Convention Bureau's Sales Advisory Committee and led the “Introduction to Meeting Management” course at Northeastern University. Ms. Smith, a Chicago native, resides in West Seattle with her family. She enjoys traveling, the outdoors and reading, and her commitment to her community is realized through her passionate A.I.D.S. activism, leading the Sheraton's Gingerbread Village program in support of JDRF and providing groceries to the elderly, homeless and working poor with the Pike Place Market Food Bank.

Ms. Smith can be contacted at 206-447-5531 or Carrianne.pugh@sheraton.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.