Editorial Board   Guest Author

Ms. Smith

Carrianne Smith

Director of Sales & Marketing, The Sheraton Seattle Hotel, Starwood Hotels

Carrianne Smith is a leader in the Pacific Northwest hospitality industry. She has held her current role as director of sales and marketing at the Sheraton Seattle Hotel for seven years, where her accumulated knowledge and experience from hotel locations across the U.S. brings immense value to the hotel. Ms. Smith's expertise for hotel management and hospitality ranges from her position as the director of sales at the Sheraton Boston Hotel, where she led her sales team to the Starwood “Team Hot” of the Year Award in 2003; director of marketing at Wyndham Andover and Wyndham Burlington in Massachusetts and sales manager at the Renaissance Hotel in Seattle. In her 10 year tenure with Starwood properties, Ms. Smith has been nominated six times for Sales Team of the Year, winning the honor in 2008, and has twice been nominated for Sales Leader of the Year. After graduating Southern Illinois University, her career began as a front office manager at Wyndham Lisle/Naperville and as a catering manager at Wyndham SeaTac. Ms. Smith is a member of Meeting Professionals International and the Professional Convention Management Association, where she served as co-chair for the marketing and promotions committee for the 2008 PMCA Annual Meeting. She is a repeat guest speaker at Cornell, Johnson & Wales and Northeastern University, and prior to moving to Seattle, she served as a member of the Boston Convention Bureau's Sales Advisory Committee and led the “Introduction to Meeting Management” course at Northeastern University. Ms. Smith, a Chicago native, resides in West Seattle with her family. She enjoys traveling, the outdoors and reading, and her commitment to her community is realized through her passionate A.I.D.S. activism, leading the Sheraton's Gingerbread Village program in support of JDRF and providing groceries to the elderly, homeless and working poor with the Pike Place Market Food Bank.

Ms. Smith can be contacted at 206-447-5531 or Carrianne.pugh@sheraton.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.