Editorial Board   Guest Author

Ms. Smith

Carrianne Smith

Director of Sales & Marketing, The Sheraton Seattle Hotel, Starwood Hotels

Carrianne Smith is a leader in the Pacific Northwest hospitality industry. She has held her current role as director of sales and marketing at the Sheraton Seattle Hotel for seven years, where her accumulated knowledge and experience from hotel locations across the U.S. brings immense value to the hotel. Ms. Smith's expertise for hotel management and hospitality ranges from her position as the director of sales at the Sheraton Boston Hotel, where she led her sales team to the Starwood “Team Hot” of the Year Award in 2003; director of marketing at Wyndham Andover and Wyndham Burlington in Massachusetts and sales manager at the Renaissance Hotel in Seattle. In her 10 year tenure with Starwood properties, Ms. Smith has been nominated six times for Sales Team of the Year, winning the honor in 2008, and has twice been nominated for Sales Leader of the Year. After graduating Southern Illinois University, her career began as a front office manager at Wyndham Lisle/Naperville and as a catering manager at Wyndham SeaTac. Ms. Smith is a member of Meeting Professionals International and the Professional Convention Management Association, where she served as co-chair for the marketing and promotions committee for the 2008 PMCA Annual Meeting. She is a repeat guest speaker at Cornell, Johnson & Wales and Northeastern University, and prior to moving to Seattle, she served as a member of the Boston Convention Bureau's Sales Advisory Committee and led the “Introduction to Meeting Management” course at Northeastern University. Ms. Smith, a Chicago native, resides in West Seattle with her family. She enjoys traveling, the outdoors and reading, and her commitment to her community is realized through her passionate A.I.D.S. activism, leading the Sheraton's Gingerbread Village program in support of JDRF and providing groceries to the elderly, homeless and working poor with the Pike Place Market Food Bank.

Ms. Smith can be contacted at 206-447-5531 or Carrianne.pugh@sheraton.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.