Editorial Board   Guest Author

Mr. Wood

Paul Wood

Vice President of Revenue Management, Greenwood Hospitality

Paul Wood is an innovative and forward thinking leader in the Hospitality field .Mr. Wood began his hospitality career in 1994 and has amassed extensive experience in Revenue Management and Information Technology disciplines. Entrepreneurial by nature, Mr. Wood joined the principals of the fledgling company, Greenwood Hospitality Group in January of 2011 bringing his vast experience in Revenue Management and work experience in the use of mixed-use profit optimization programs, oversight of e-commerce, Global Distribution Systems, Business Intelligence, Customer Relationship Management Software and Operational knowledge in the hospitality arena. In his role as Vice President of Revenue Management, Mr. Wood directs all Revenue Management and Sales policy, procedure activities, oversees pre-opening and repositioning strategies, implementation of e-commerce programs and enhancement of brand standards and practices. Since joining Greenwood Hospitality Group, the portfolio of Hotels has enjoyed substantial improvements in RevPAR and many of the Hotels within the portfolio have received awards such as the coveted Hotel of the year for the Americas awarded by Marriott International for 2011 and the top sales improvement for the first quarter of 2012 awarded by Crowne Plaza. Prior to his current role, Mr. Wood served as Senior Account Director for Sceptre Hospitality and Corporate Director of Revenue Management for Richfield Hospitality. Mr. Wood expanded the Sceptre and Richfield Revenue Management platform to include hospitality investments and acquisitions. During his 14 years with Richfield and its predecessor companies, Mr. Wood held several key positions. In addition, he was responsible for property management, transitions and client relations within the management portfolio. Mr. Wood is a Certified Revenue Management Executive and a Certified Hotel and Business Acumen. Mr. Wood currently serves on the National Hospitality Sales and Marketing International board for Revenue Management.

Mr. Wood can be contacted at 720-310-2029 x14 or pwood@greenwoodhospitality.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.