Editorial Board   Guest Author

Mr. Wood

Paul Wood

Vice President of Revenue Management, Greenwood Hospitality

Paul Wood is an innovative and forward thinking leader in the Hospitality field .Mr. Wood began his hospitality career in 1994 and has amassed extensive experience in Revenue Management and Information Technology disciplines. Entrepreneurial by nature, Mr. Wood joined the principals of the fledgling company, Greenwood Hospitality Group in January of 2011 bringing his vast experience in Revenue Management and work experience in the use of mixed-use profit optimization programs, oversight of e-commerce, Global Distribution Systems, Business Intelligence, Customer Relationship Management Software and Operational knowledge in the hospitality arena. In his role as Vice President of Revenue Management, Mr. Wood directs all Revenue Management and Sales policy, procedure activities, oversees pre-opening and repositioning strategies, implementation of e-commerce programs and enhancement of brand standards and practices. Since joining Greenwood Hospitality Group, the portfolio of Hotels has enjoyed substantial improvements in RevPAR and many of the Hotels within the portfolio have received awards such as the coveted Hotel of the year for the Americas awarded by Marriott International for 2011 and the top sales improvement for the first quarter of 2012 awarded by Crowne Plaza. Prior to his current role, Mr. Wood served as Senior Account Director for Sceptre Hospitality and Corporate Director of Revenue Management for Richfield Hospitality. Mr. Wood expanded the Sceptre and Richfield Revenue Management platform to include hospitality investments and acquisitions. During his 14 years with Richfield and its predecessor companies, Mr. Wood held several key positions. In addition, he was responsible for property management, transitions and client relations within the management portfolio. Mr. Wood is a Certified Revenue Management Executive and a Certified Hotel and Business Acumen. Mr. Wood currently serves on the National Hospitality Sales and Marketing International board for Revenue Management.

Mr. Wood can be contacted at 720-310-2029 x14 or pwood@greenwoodhospitality.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.