Editorial Board   Guest Author

Ms. Bowden

Barb Bowden

Director, Corporate Revenue Management, Peabody Hotels

Barbara Bowden serves as general manager of The Peabody Orlando and the director of corporate revenue management for Peabody Hotels. A native of St. Louis, MO., Ms. Bowden began her hotel career in 1984 at the front desk of the Buena Vista Palace Hotel in Orlando, Fla. Two years later when The Peabody Orlando opened its doors for business on November 1, 1986, she joined the hotel as front desk supervisor. As general manager, Ms. Bowden is responsible for the day-to-day operations of the 1,641-room hotel. Since being appointed to this role in February 2010, Ms. Bowden helped lead The Peabody Orlando's $450-million expansion which was completed in September 2010. Most recently under her leadership, The Peabody Orlando was once again awarded with the coveted Forbes Travel Guide Four-Star rating for the 23rd consecutive year, making it the largest non-gaming hotel in the United States with this distinction. In addition to her role as general manager, Ms. Bowden is responsible for the creation and implementation of the corporate revenue management and distribution infrastructure for Peabody Hotels, including organizational structure, strategy, supporting processes and operations, internal education and training. Currently, Ms. Bowden serves as Chair for the Board of Directors of the Americas Region of Hospitality Sales and Marketing Association International (HSMAI), and is past-chairperson of the HSMAI Revenue Management Special Interest Group. In addition, she holds a position on Visit Orlando's Board of Directors. Her years with The Peabody Orlando have been star-studded. She won the Department Head of the Quarter, 1989; Department Head of the Year, 1995; General Manager's Special Achievement Award for Excellence, 1998; Peabody Hotel Group Rooms Division Leadership Award, 1999, and Peabody Hotel Group's President's Award for Excellence, 2006.

Ms. Bowden can be contacted at 407-352-4000 or barb.bowden@peabodyhotels.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.