Editorial Board   Guest Author

Ms. Bowden

Barb Bowden

Director, Corporate Revenue Management, Peabody Hotels

Barbara Bowden serves as general manager of The Peabody Orlando and the director of corporate revenue management for Peabody Hotels. A native of St. Louis, MO., Ms. Bowden began her hotel career in 1984 at the front desk of the Buena Vista Palace Hotel in Orlando, Fla. Two years later when The Peabody Orlando opened its doors for business on November 1, 1986, she joined the hotel as front desk supervisor. As general manager, Ms. Bowden is responsible for the day-to-day operations of the 1,641-room hotel. Since being appointed to this role in February 2010, Ms. Bowden helped lead The Peabody Orlando's $450-million expansion which was completed in September 2010. Most recently under her leadership, The Peabody Orlando was once again awarded with the coveted Forbes Travel Guide Four-Star rating for the 23rd consecutive year, making it the largest non-gaming hotel in the United States with this distinction. In addition to her role as general manager, Ms. Bowden is responsible for the creation and implementation of the corporate revenue management and distribution infrastructure for Peabody Hotels, including organizational structure, strategy, supporting processes and operations, internal education and training. Currently, Ms. Bowden serves as Chair for the Board of Directors of the Americas Region of Hospitality Sales and Marketing Association International (HSMAI), and is past-chairperson of the HSMAI Revenue Management Special Interest Group. In addition, she holds a position on Visit Orlando's Board of Directors. Her years with The Peabody Orlando have been star-studded. She won the Department Head of the Quarter, 1989; Department Head of the Year, 1995; General Manager's Special Achievement Award for Excellence, 1998; Peabody Hotel Group Rooms Division Leadership Award, 1999, and Peabody Hotel Group's President's Award for Excellence, 2006.

Ms. Bowden can be contacted at 407-352-4000 or barb.bowden@peabodyhotels.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.