Editorial Board   

Mr. Acharya

Suresh Acharya

Vice President of Product Development, JDA Software Grou

Suresh Acharya is Vice President of Product Development at JDA Software. In his role, Acharya leads a global team of analytical professionals focused on developing innovative pricing and revenue management solutions for the freight transportation, passenger rail, media, and leisure travel and hospitality industries. Prior to joining JDA, Mr. Acharya served as Director of Modeling and Analysis at Manugistics (later acquired by JDA). There, he oversaw the algorithmic development of the retail pricing, forecasting and transportation solutions. Prior to Manugistics, Mr. Acharya worked for the Operations Research Group at US Airways and was part of the team that built the airline's fleeting and scheduling solutions. Mr. Acharya has also worked as an independent consultant in the travel and hospitality sector. Mr. Acharya holds an M.S. in Operations Research from the University of North Carolina and an M.S. in Mathematical Sciences from Clemson University. He holds a U.S. patent for his work in sales history decomposition.

Mr. Acharya can be contacted at 480-308-3000 or suresh.acharya@jda.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.