Editorial Board   Guest Author

Dr. Daniels

Aubrey Daniels

Founder & Chairman, Aubrey Daniels International

Aubrey Daniels, Ph.D. a thought leader and internationally recognized expert on management, leadership, safety and workplace issues, is considered an authority on human behavior in the workplace. As founder and chairman of his consulting firm, Aubrey Daniels International (www.aubreydaniels.com), he and his staff help organizations employ the timeless principles of behavioral science to re-energize the workplace, optimize performance and achieve lasting results. Dr. Daniels actively blogs about performance systems, workplace safety and management issues, is frequently interviewed for major media outlets, and pens a regular guest blog for Talent Management Magazine. In addition to being a highly sought after keynote speaker at major association, conference and educational events, Dr. Daniels is the author of six best-selling books widely recognized as international management classics: Bringing out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement; Performance Management: Changing Behavior That Drives Organizational Effectiveness, Other People's Habits, Measure of a Leader, Oops! 13 Management Practices that Waste Time and Money (and what to do instead), and Safe by Accident? His books have been translated into Japanese, Chinese, Korean, Spanish and French and have been licensed in China, India, Indonesia, Japan, Korea, Romania and Saudi Arabia.

Dr. Daniels can be contacted at 678-904-6140 or info@aubreydaniels.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.